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Strategy

Nov 21 2023

Regulation-Compliant Cannabis Marketing: A How-To

If navigating cannabis marketing regulations feels like reefer madness, marketers can minimize overwhelm with a four-tiered approach: Federal, state, platform-specific, and privacy-compliant.
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Strategy Resources

Consumers Welcome Summer with Big Spending

It’s that time of year again – get ready to uncover those dusty grills and break out the flip flops, ...

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Mobile and Programmatic Are a Dominant Combination 

Earlier last week we announced that Centro was teaming up with the AMA to host a webinar, “Essential Tips for Programmatic ...

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Moving into Programmatic? Avoid These Six Mistakes

The age of programmatic advertising has arrived. First fueling real-time bidding on advertising exchanges, programmatic is now driving the growth ...

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Considering a DSP? Get One Step Ahead With These 5 Questions

Sweat is dripping down your face. You’re in a panic because your boss just asked you to research programmatic media ...

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RTB Advertising vs Programmatic Advertising

We’re almost half way through 2015 and many people still don't recognize the difference between "programmatic advertising" and “RTB advertising." ...

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The Mobile Web: Why It Still Matters to Advertisers

In the first wave of mobile computing, marketers did little to optimize their websites for smartphone browsers. But in the ...

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RTB Zeitgeist: Why Small Agencies Grapple With Programmatic

 Republished from the SiteScout blog. There’s a reason why small to mid-sized agencies are grappling with programmatic; it’s not “the ...

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Mobile meets programmatic: What to take home from #adtechSF

Another day in San Francisco, and thousands more people descended upon #adtechSF. If day one was about the big thematic ...

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#CentroInAction: A Shot of Adrenaline for your Digital Campaign

The famous author Anne Wilson Schaef once said, “Good health is not something we can buy. However, it can be ...

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