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May 1 2024

How Political Advertising Will Impact the Media Landscape in 2024

Explore how nonpolitical brands can make the most of their spend amidst high demand, localized inventory scarcity, and brand safety threats.
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Strategy Resources

The 5 Pillars of Performance Part 1: Audience

There’s a quote, “The man who stops advertising to save money is the man who stops the clock to save ...

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To Deliver Great Advertising, Stop Focusing on the Digital Media Solution Flavor of the Week

There are plenty of times in the ad industry where talking heads have put single factors on a pedestal to ...

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Generation Z: The Shiny New Toy for Marketers

For over a decade, marketers have been focusing on Millennials as their cash cow – not only for their enormous ...

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Part 1: Millennials: A Generation of Big Spenders

Let’s talk numbers. According to Gallup, 51% of millennials are spending more today than they did a year ago – ...

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They Just Won’t Quit: Boomers Still Want to Work Post Retirement

In addition to being big spenders and real estate mavens, Baby Boomers plan to work longer. Moreover, AARP’s latest study ...

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Generation X: The Small But Financially Powerful Generation

With all this hype about Baby Boomers and Millennials, marketers have virtually forgotten about a generation that should not be ...

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The Personal Side of Programmatic

The definition of programmatic buying goes something like this: Leveraging technology to replace human-based methods by automating the buying, placement, and ...

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Looking Forward to Retirement? Not the Baby Boomers

Baby Boomers may be a realtors dream, but when it comes to saving for retirement, they’re a 401(k)’s worst nightmare. ...

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Managing the Cross-Channel Experience: The Pillars of Performance

Recently, Centro CMO Kelly Wenzel and SVP of Media Data & Analytics, Gunnard Johnson, hosted a webinar with the Association ...

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