Strategy Archives | Page 58 of 76 | Basis
Resource Center

Strategy

Image of handshake between two business people
Jan 23 2025

Why Curating Diverse-Owned Media is Good Business for Agencies—And How to Get It Right

Learn how curating diverse supply partnerships can help agencies reach target audiences and engage new clients.
Read More
1 56 57 58 59 60 682

Strategy Resources

Empower your mobile strategy with these 5 terms

The verdict is in: mobile is booming. A recent eMarketer study suggests that by 2019, mobile ad spend is projected ...

Read More
Targeting a Constantly Moving Audience With Digital Advertising

"Understanding the new terms born out of the multi-device world gives brands clarity to achieve their digital marketing goals. Furthermore, ...

Read More
Ad Blocking: What is it? What’s Happening and What Do We Do Now?

To distill the topic of ad blocking, below is a primer on the subject and how it may affect advertisers, ...

Read More
Why You Really Need to Stop Overlooking Generation X

"Millennials have a collective $200 billion to spend in 2016. Tapping into the largest generation to date and creating a ...

Read More
The New Long Tail Is No Long Shot

The long tail of the digital advertising beast has primarily been thought of as a weak appendage, hanging around the ...

Read More
Conquer Digital Video with the Four Key Formats

Last year, in response to an industry-wide thirst for education, Centro launched the 3T roadshow. Our internal digital experts visited ...

Read More
Tweet-Cap: Understanding Native Advertising on Social Media

It’s no surprise that consumers are ingesting digital content at greater speeds and on more devices than ever before. What’s ...

Read More
Ad Fraud Continues to Cost Brands Billions

Read More on ClickZ

Read More
Native + Social: Better Together

As more consumers consult content before making purchase decisions, savvy marketers search for a way to connect with their audiences ...

Read More
1 56 57 58 59 60 76
chevron-down