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Strategy

Woman shopping on her tablet with holiday lights in the background
Jul 14 2025

The Holiday Marketing Funnel is Evolving. Here’s How.

As platforms increasingly blur the line between browsing and buying, the holiday marketing funnel is growing more condensed.
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Strategy Resources

Survey Says: There’s a Growing Appetite for Tapping into Programmatic Know-How

As unrelated and abstract as it may seem, a juggling act is the perfect visual representation for programmatic advertising today. ...

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2018 Digital Marketing Insights Q&A

We received a lot of questions during our November 3Ton30 webinar. Because we like to keep these bite-sized presentations under 45 ...

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Basis Spotlight: Best Practices for Campaign Optimization

For a media buyer, the digital work doesn't end once a campaign is up and running. The launch is just ...

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Ibotta Mobile Innovation Summit Recap and Takeaways

We're back from a trip to the Mile High City, where the 2017 Ibotta Mobile Innovation Summit has concluded. We ...

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Redefining the DSP Space

Technology has been changing the way we work and live for decades now, and the digital industry and digital media ...

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'Tis the Season: Unwrap 2017 Holiday Retail Insights

Retail's busiest season is right around the corner, so it's time to make a digital strategy list – and check ...

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The Evolving Role of Strategists and Marketers

According to 2016 Smith & Beta data, 93% of agency employees feel they are not exceeding client expectations. It's an ...

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What's Header Bidding & How Does it Work?

Ask a Centro Expert is a blog series from Centro where we break down the complicated tools, tech, and trends ...

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Back-to-School: Will Your Digital Campaign Make the Grade?

Back-to-school is the second highest shopping season in the U.S., and Americans are projected to spend $83.6 billion this year ...

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