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Strategy

A woman carries two shopping bags after doing some of her 2025 holiday shopping.
Jul 7 2025

Holiday Advertising in 2025: Delivering Value Amidst Economic Uncertainty

Discover how marketers can drive results in the 2025 holiday season by prioritizing value, trust, and strategic timing.
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Strategy Resources

2018 Digital Marketing Insights Q&A

We received a lot of questions during our November 3Ton30 webinar. Because we like to keep these bite-sized presentations under 45 ...

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Basis Spotlight: Best Practices for Campaign Optimization

For a media buyer, the digital work doesn't end once a campaign is up and running. The launch is just ...

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Ibotta Mobile Innovation Summit Recap and Takeaways

We're back from a trip to the Mile High City, where the 2017 Ibotta Mobile Innovation Summit has concluded. We ...

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Redefining the DSP Space

Technology has been changing the way we work and live for decades now, and the digital industry and digital media ...

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'Tis the Season: Unwrap 2017 Holiday Retail Insights

Retail's busiest season is right around the corner, so it's time to make a digital strategy list – and check ...

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The Evolving Role of Strategists and Marketers

According to 2016 Smith & Beta data, 93% of agency employees feel they are not exceeding client expectations. It's an ...

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What's Header Bidding & How Does it Work?

Ask a Centro Expert is a blog series from Centro where we break down the complicated tools, tech, and trends ...

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Back-to-School: Will Your Digital Campaign Make the Grade?

Back-to-school is the second highest shopping season in the U.S., and Americans are projected to spend $83.6 billion this year ...

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Ask a Centro Expert: What's Ad Blocking?

Ask a Centro Expert is a blog series from Centro where we break down the complicated tools, tech, and trends ...

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