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Marketing team working together in the office
May 31 2024

The Secret to Building a Successful Marketing Team

Explore why social and emotional skills like empathy and emotional intelligence form the foundation of a high performing team.
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Strategy Resources

Mobile Real Talk: “Just Doing Mobile” is No Longer Enough

From now on, smartphones will require a smarter strategy. This year, mobile will account for 50% of all digital ad ...

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Spotlight de DSP: ‘My Ads’ y Gerencia Creativa

La facilidad de uso de DSP es la razón principal por la que los clientes están seleccionando nuestra plataforma para ...

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4 Approaches for Navigating Influencer Marketing in 2016

Brands of all sizes are already enjoying success from influencer-driven Instagram campaigns. It’s a different conversation than the one centered ...

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Mobile Success in 2016 Means a Mature Strategy

In 2016, “just doing mobile” is no longer enough. Centro’s Director of Mobile, Noor Naseer, delivered this strong message in ...

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Build a Mature Mobile Strategy With Four Targeting Tactics

Last year, in response to an industry-wide thirst for education, Centro launched the 3T roadshow. Our internal digital experts visited ...

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Empower your mobile strategy with these 5 terms

The verdict is in: mobile is booming. A recent eMarketer study suggests that by 2019, mobile ad spend is projected ...

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Targeting a Constantly Moving Audience With Digital Advertising

"Understanding the new terms born out of the multi-device world gives brands clarity to achieve their digital marketing goals. Furthermore, ...

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Ad Blocking: What is it? What’s Happening and What Do We Do Now?

To distill the topic of ad blocking, below is a primer on the subject and how it may affect advertisers, ...

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Why You Really Need to Stop Overlooking Generation X

"Millennials have a collective $200 billion to spend in 2016. Tapping into the largest generation to date and creating a ...

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