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Dec 1 2023

2024 Trends for Travel and Tourism Marketers

Highlighting value, actioning first-party data, and leaning into new tech will make for winning travel and tourism campaigns in 2024.
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Strategy Resources

Let's Talk: Conversational Commerce

Conversational interfaces have evolved significantly over the years and will continue to do so into the future. Find out why here.

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9 Ways to Use Inventory and Lead Capacity for More Efficient SEM

Sometimes the tools you need to increase ROI and boost ad revenues are right at your fingertips. Learn 9 creative ways to leverage lead capacity.

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10 Terrifying Ad Fraud Attacks That Will Kill Your Campaigns

Are your campaigns suffering from ad fraud? Read on to learn the terrifying tactics fraudsters use to curse your advertising campaigns.

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How to Optimize Your PPC Ads for Google Voice Search

As Google Voice Search rises in popularity, it's becoming important for businesses to improve their pay-per-click performance and reach new consumers.

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The Right Time, at the Right Price: Applying Revenue Management Principles to PPC Advertising

Revenue management takes time, effort and patience but can boost value and elicit strong returns. Learn how to apply revenue management principles to PPC.

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How to Drive Marketing Revenue: The Correlation Between Visibility, Insight, and ROI

Ever wondered about the keys to success in driving marketing revenue & ROI? Learn how visibility around customer data provides a direct path.

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Activate and Improve Media Performance

How do you activate and improve media performance? Well, by the thoughtful integration of digital buying, of course! Is converging ...

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DIAL: Digital Innovations Awesome List (October 2018)

Keeping up with the trade pubs and latest trends in the ad tech world can be tough and time-consuming. We ...

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Automating PPC with the New Google Ads

Are you looking for ways to automate Google ads to boost ROI and add value to your advertising efforts? We let you in on 5 ways you can automate Google Ads.

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