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Aug 21 2024

Generation Alpha: Online Habits and Media Preferences by the Numbers

Discover key statistics about Gen Alpha to enhance your digital advertising strategy. Learn about their online behavior and preferences to effectively engage this emerging demographic.
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Strategy Resources

Which Metrics Actually Matter in Ad Campaigns?

How is your latest campaign doing? Are you driving traffic to your site? Are you increasing conversions? Are your social ...

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4 Pieces of Industry Advice from the Centro Industry Advisory Group

Thought leaders, assemble! We recently hosted a roundtable discussion with the Centro Industry Advisory Group (CIAG). The CIAG is aimed ...

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How to Avoid Underspending and Overspending Your SEM Budget

We take a look at how bidding strategies, ad copy, seasonality, conversion rates, ad rank, and more can all impact how effectively you spend your SEM budget.

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Language-Specific Targeting for Multilingual Areas

An in-depth look at how digital media buyers can implement a multilingual strategy that yields significant returns.

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How Much PPC Technology Do Advertisers Really Need?

We dissect how you can build a PPC marketing technology stack that drives improved business goals and delivers breakthrough ROI.

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Manual vs Automated PPC Bidding: Your Control against Your Effort

Manual PPC bidding vs automated PPC bidding. Click to learn more about the pros and cons of each PPC bidding approach.

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The Ultimate Guide to Accurate PPC Forecasting

We examine how accurate PPC forecasting helps you optimize budget spend, improve campaign performance, get buy-in, and a whole lot more.

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Utilizing Revenue-per-Click to Calculate PPC Keyword Value

Keywords drive impressions, ad-clicks, conversions… and hopefully repeat purchases! Learn to calculate PPC keyword value and why it is so important.

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Hybrid Conversions, Part 1: Why You Should Look at the Whole Conversion Funnel

From initial search to ad click, all the way to payment, each checkpoint whittles through all but a dedicated minority of customers.

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