Strategy

We offer some tips and a handy checklist to help you determine whether targeting nationally or locally is the best approach for you.

From appealing to emotions to discovering new ways to target audiences, we explore five ways you can optimize the customer experience.

Prepare your campaigns for the future with predictive advertising technologies that target audiences, optimize ad spend and predict consumer behavior.

Amazon is now the third largest digital advertising platform in the world, behind Google and Facebook. We discuss five reasons why.

Conversational interfaces have evolved significantly over the years and will continue to do so into the future. Find out why here.

Sometimes the tools you need to increase ROI and boost ad revenues are right at your fingertips. Learn 9 creative ways to leverage lead capacity.

Are your campaigns suffering from ad fraud? Read on to learn the terrifying tactics fraudsters use to curse your advertising campaigns.

As Google Voice Search rises in popularity, it's becoming important for businesses to improve their pay-per-click performance and reach new consumers.

Revenue management takes time, effort and patience but can boost value and elicit strong returns. Learn how to apply revenue management principles to PPC.