Strategy Archives - Page 42 of 74 - Basis Technologies
Resource Center

Strategy

A conceptual image of a lightbulb
Nov 1 2024

Reality Check: 2025 Advertising Trends

Noor Naseer and Kaitlin O’Brien from Basis’ Media Innovations & Technology team explore key digital advertising trends for 2025.
Read More
1 40 41 42 43 44 659

Strategy Resources

Portfolio Bidding: A Breakdown of the PPC Bid Optimization Technique

Portfolio Bidding has been a SEM optimization methodology for some time, but what does it really do? How does it work? Learn more about Portfolio Bidding.

Read More
Under the Influence

Influencers have become a lasting fixture of the social media marketing world—but in a loosely regulated space, marketers are wary of jumping into a pool of unknowns.

Read More
Segmenting Data to Improve PPC ROI

We outline a few ideas about how to start segmenting data in order to identify potential opportunities for growth and reduce costly inefficiencies.

Read More
Which Metrics Actually Matter in Ad Campaigns?

How is your latest campaign doing? Are you driving traffic to your site? Are you increasing conversions? Are your social ...

Read More
4 Pieces of Industry Advice from the Centro Industry Advisory Group

Thought leaders, assemble! We recently hosted a roundtable discussion with the Centro Industry Advisory Group (CIAG). The CIAG is aimed ...

Read More
How to Avoid Underspending and Overspending Your SEM Budget

We take a look at how bidding strategies, ad copy, seasonality, conversion rates, ad rank, and more can all impact how effectively you spend your SEM budget.

Read More
Language-Specific Targeting for Multilingual Areas

An in-depth look at how digital media buyers can implement a multilingual strategy that yields significant returns.

Read More
How Much PPC Technology Do Advertisers Really Need?

We dissect how you can build a PPC marketing technology stack that drives improved business goals and delivers breakthrough ROI.

Read More
Manual vs Automated PPC Bidding: Your Control against Your Effort

Manual PPC bidding vs automated PPC bidding. Click to learn more about the pros and cons of each PPC bidding approach.

Read More
1 40 41 42 43 44 74
chevron-down