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Jul 11 2024

Climate Change and Sustainability Advertising: Tips, Dos, and Don’ts for Digital Marketers

With consumers increasingly looking to corporations for leadership on the climate crisis, the old methods of sustainable advertising aren’t good enough.
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Strategy Resources

Manual vs Automated PPC Bidding: Your Control against Your Effort

Manual PPC bidding vs automated PPC bidding. Click to learn more about the pros and cons of each PPC bidding approach.

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The Ultimate Guide to Accurate PPC Forecasting

We examine how accurate PPC forecasting helps you optimize budget spend, improve campaign performance, get buy-in, and a whole lot more.

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Utilizing Revenue-per-Click to Calculate PPC Keyword Value

Keywords drive impressions, ad-clicks, conversions… and hopefully repeat purchases! Learn to calculate PPC keyword value and why it is so important.

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Hybrid Conversions, Part 1: Why You Should Look at the Whole Conversion Funnel

From initial search to ad click, all the way to payment, each checkpoint whittles through all but a dedicated minority of customers.

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How to Use Audience Bid Modifiers to Drive PPC Performance at Scale

Audience bid modifiers offer untold opportunities to optimize paid search spend and drive improved revenue. Here’s everything you need to know about them.

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The Characteristics of Portfolio Versus Keyword-Level Bidding

Portfolio Bidding is as an automated, goal-driven strategy that groups campaigns, ad groups, and keywords. Explore why you should adopt this approach.

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Bing Shopping Ads Optimization: 9 Tips for Success

9 Bing Shopping ad optimization techniques designed to empower advertisers to reach new audiences and drive revenue.

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4 Tips for Increasing SEM Spend Without Sacrificing Performance

We outline four tips designed to help you increase SEM spend without your performance numbers taking a hit.

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Adwords Automation in 2019 - The Best Solutions for Automating SEM

There are many ways to approach Adwords automation with Google or third-party services. Here's an overview of the best solutions to optimize SEM strategy.

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