Strategy Archives | Page 42 of 78 | Basis
Resource Center

Strategy

Headshot of Darrick Li
Sep 23 2025

The Age of the Savvy Media Buyer

Darrick Li of media planning data platform Guideline joins host Noor Naseer to unpack the big shifts reshaping media planning and buying.
Read More
1 40 41 42 43 44 694

Strategy Resources

Real Time Bidding - Everything You Need to Know

The Internet: It's the only place where new content appears constantly, social shares find their way around the globe in ...

Read More
Crossing the Finish Line: How to Plan an Optimized Campaign

If you’ve ever participated in a race of any kind, you know that most people typically don’t wake up the ...

Read More
What is an MVPD?

‘Ask the Expert’ is a series that breaks down the tools, tech, and trends you’ve been hearing about in the ...

Read More
DIAL: Digital Innovations Awesome List (September 2019)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

Read More
Proving ROI in Paid Social

We take a deep dive into why our clients continue to invest in social platforms (and why we continue to recommend them).

Read More
Centro Stories: Steven Jones Leads New Era of Product Development at Centro

Our people are a large part of what makes Centro such a great place to work. We’re excited to introduce ...

Read More
How to Make Ads, an Experience

Many advertisers prioritize technology or targeting for their media campaigns, over their actual campaign messaging. Too often, marketers obsess over reaching the right audience, without equal consideration for the experiences they’re delivering.

As VP of Business Intelligence for The Basement—Ira Maher oversees media strategy, operations and analytics disciplines, while he focuses on customer experience associated with every account.

In our latest episode, Ira shares how his teams leverage marketing, technology, data, and automation to ensure that ads aren’t merely endured, but rather, experiences worth remembering.

Read More
Capture Consumers' Attention in Saturated Online Channels

Consumers are constantly inundated with video ads from a multitude of brands both large and small. Whether they're on a ...

Read More
Serve Up Social Media Success

When I moved into my house, the kitchen’s crowning glory was the chef’s stove. This is not the kind of ...

Read More
1 40 41 42 43 44 77
chevron-down