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Jul 19 2024

The Pressing Need for Authentic Inclusive Marketing

As the advertising industry continues to struggle with inclusive marketing, we explore how advertisers can get diverse representation right.
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Strategy Resources

Language-Specific Targeting for Multilingual Areas

An in-depth look at how digital media buyers can implement a multilingual strategy that yields significant returns.

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How Much PPC Technology Do Advertisers Really Need?

We dissect how you can build a PPC marketing technology stack that drives improved business goals and delivers breakthrough ROI.

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Manual vs Automated PPC Bidding: Your Control against Your Effort

Manual PPC bidding vs automated PPC bidding. Click to learn more about the pros and cons of each PPC bidding approach.

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The Ultimate Guide to Accurate PPC Forecasting

We examine how accurate PPC forecasting helps you optimize budget spend, improve campaign performance, get buy-in, and a whole lot more.

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Utilizing Revenue-per-Click to Calculate PPC Keyword Value

Keywords drive impressions, ad-clicks, conversions… and hopefully repeat purchases! Learn to calculate PPC keyword value and why it is so important.

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Hybrid Conversions, Part 1: Why You Should Look at the Whole Conversion Funnel

From initial search to ad click, all the way to payment, each checkpoint whittles through all but a dedicated minority of customers.

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How to Use Audience Bid Modifiers to Drive PPC Performance at Scale

Audience bid modifiers offer untold opportunities to optimize paid search spend and drive improved revenue. Here’s everything you need to know about them.

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The Characteristics of Portfolio Versus Keyword-Level Bidding

Portfolio Bidding is as an automated, goal-driven strategy that groups campaigns, ad groups, and keywords. Explore why you should adopt this approach.

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Bing Shopping Ads Optimization: 9 Tips for Success

9 Bing Shopping ad optimization techniques designed to empower advertisers to reach new audiences and drive revenue.

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