How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.
When I moved into my house, the kitchen’s crowning glory was the chef’s stove. This is not the kind of appliance you use to just boil eggs or cook a frozen pizza—it has more burners and settings than I know what to do with! I tried to step up my cooking game, but it just wasn’t the same as having a chef at a restaurant serve up my favorite dish.
I believe that social media has the same underrealized potential for marketers as the chef’s stove had for me when I moved into my new house. Here’s why:
We’ve all read about the impact social media can have on a campaign. Most marketers have translated those basic insights into a cadence of paid and organic content that is published in the hopes of achieving campaign success. But even after you’ve incorporated Facebook into your strategies, it can be hard to determine if it’s being used to its fullest capacity.
Enter the Managed Services team at Centro. They know their way around Facebook like a chef knows their way around a chef’s stove.
Centro’s team is a Facebook Preferred Partner, a level reached by performance thresholds set by Facebook itself. Partnering with Centro’s Managed Services team means you have full access to their expertise in terms of optimizing for KPIs, ensuring a perfect balance of media mix, and understanding your customer journey.
Their secret sauce? Our team utilizes Facebook’s Measurement Solution Tools and applies best practices to use them in service of your campaign goals. These tools include the following:
These tools are people-based and cross-channel. That means that the data provided spans individual customers across all digital marketing efforts—not just within the walled gardens of social media. The resulting information can be used to personalize for customers throughout your digital media campaigns to help move them down the funnel.
Our team has the tools and expertise to produce results comparable to a 5 star meal. Why waste any more time using your chef’s stove to make frozen pizzas? Learn more about Centro’s Managed Service Solutions!