We take a look at how the effective implementation of bid adjustments can help businesses market to their desired audiences with precision.
We take a look at how the effective implementation of bid adjustments can help businesses market to their desired audiences with precision.
‘Ask the Expert’ is a series that breaks down the tools, tech, and trends you’ve been hearing about in the ...
Google has many strategic audience targeting options, but most advertisers never utilize them. Here’s why you shouldn’t fall into the same trap.
We explore ways in which marketers can stop gambling with their media dollars and start winning with smarter bidding strategies.
Location-based advertising has entered a new era. For years, advertisers focused on leveraging the most granular location data, often ignorant of how it was obtained. Today, however, the landscape has changed.
We take a look at how digital marketers can leverage the power of audience data to drive peak performance.
Our people are a large part of what makes Centro such a great place to work. We’re excited to introduce ...
The Internet: It's the only place where new content appears constantly, social shares find their way around the globe in ...
If you’ve ever participated in a race of any kind, you know that most people typically don’t wake up the ...