PPC competition is a huge factor impacting advertising performance. Including paid search competitor analysis in your performance audit offers many new opportunities for campaign optimization.
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PPC competition is a huge factor impacting advertising performance. Including paid search competitor analysis in your performance audit offers many new opportunities for campaign optimization.
Google's new mobile search look is shifting the familiar green indicators to those in black. Learn about the update here.
We explore why tools like natural language processing can give health insurers a clear edge over their competitors.
Many advertisers prefer the control of manual bidding. But paid search automation's improvements to campaign efficiency are too numerous to ignore.
This infographic helps you walk through an SEM root cause analysis - the goal: solving ppc performance issues.
Dynamic Search Ads in Google Ads have long been a powerful digital tool to expand the reach of an advertising program.
Whether your media budget is big or small, it’s always worthwhile to review how efficiently your campaigns are spending media dollars.
There are about 3.2 billion social media users worldwide, and that number continues to rise daily. That statistic alone showcases ...
In our PPC auditing guide, we examine how you can review, identify, and then fix areas in your paid search program responsible for poor performance.