Ryan Manchee

How to Harness the Power of Data

Data is the most powerful asset marketers have available to them. At the same time, using that data effectively is one of the most challenging aspects of the job. In this month’s webinar, we’ll share the marketer’s blueprint for data strategy.

This webinar explores the following topics:

  • Why first-party data is critical to your business
  • How to navigate privacy and regulatory governance
  • In-house options vs. choosing a partner
  • How Centro collects and utilizes data for clients

What to expect from Basis Technologies Webinars

Basis Technologies' monthly webinar series features a variety of guests, and covers emerging trends and learned best practices within the advertising technology landscape.