How the 2026 midterms' $10.8 billion in political ad spending will affect CPMs, inventory, and brand safety for nonpolitical advertisers.
Covid-19 has changed our world, and the economy is experiencing unprecedented change across all industries. In our Industries in Flux miniseries, we'll address how specific verticals are pivoting in real-time to adapt. Each week, we’ll focus on a different industry, and share strategies based on consumer trends and changes in media consumption.
In part two of Industries in Flux, Centro's EVP of Media Services and Operations, April Weeks, and VP of Paid Social, Amy Rumpler, share how quick service restaurants are pivoting their branding, messaging, and advertising strategies to reach their audiences, while remaining sensitive to a turbulent economic landscape.