As B2B buyers evolve, so does their buying process. Learn how B2B marketers can evaluate and refresh their strategies to meet changing needs.
Covid-19 has changed our world, and the economy is experiencing unprecedented change across all industries. In our Industries in Flux miniseries, we'll address how specific verticals are pivoting in real-time to adapt. Each week, we’ll focus on a different industry, and share strategies based on consumer trends and changes in media consumption.
In part two of Industries in Flux, Centro's EVP of Media Services and Operations, April Weeks, and VP of Paid Social, Amy Rumpler, share how quick service restaurants are pivoting their branding, messaging, and advertising strategies to reach their audiences, while remaining sensitive to a turbulent economic landscape.