As B2B buyers evolve, so does their buying process. Learn how B2B marketers can evaluate and refresh their strategies to meet changing needs.
In an age where innovation is king, it can be shocking to see advertisers and agencies stick to the adage, “If it ain’t broke, don’t fix it.” Yet, media buyers are often stuck using the same tools and systems that were in vogue over a decade ago.
Centro's President, Tyler Kelly, has a different approach: He knows that the system is broken and is already working hard to offer solutions. In this episode, Kelly speaks with host, Noor Naseer, about innovating in a hypercompetitive marketplace, accommodating the shifting expectations of marketers, and attracting new generations of talent.