Mixed-funnel media strategies, historical performance, and HCP marketing will help health and pharma marketers craft standout campaigns in 2024.
Covid-19 has changed our world, and the economy is experiencing unprecedented change across all industries. In our Industries in Flux miniseries, we'll address how specific verticals are pivoting in real-time to adapt. Each week, we’ll focus on a different industry, and share strategies based on consumer trends and changes in media consumption.
Part four of Industries in Flux features Centro's EVP of Media Services and Operations, April Weeks, and Senior Director of Client and Media Services, Jared Rosenbloom.
Consumption habits and buying mechanisms for consumers have changed overnight. This webinar explores how CPG advertisers should shift strategy to ensure they’re meeting their customers’ needs.