Highlighting value, actioning first-party data, and leaning into new tech will help travel and tourism marketers craft winning campaigns in 2024.
The path to programmatic may seem daunting, but don't worry—we broke it down for you.
When it comes to programmatic buying, there are typically four different options: Outsourced Managed Services, buying self-service via a tech-based platform, starting on a path-to-self-service, or getting left behind! Don't be the latter—let someone guide you with outsourced Managed Services or gain full control with a digital buying platform. Otherwise, take the time you need to adjust and identify current and future needs, and start on a path-to-self-service.
How do you know which path is right for your team and business? Read our Programmatic Readiness Guide as you assess the ideal solution for your digital buying needs, to help you find out.
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