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May 1 2024

How Political Advertising Will Impact the Media Landscape in 2024

Explore how nonpolitical brands can make the most of their spend amidst high demand, localized inventory scarcity, and brand safety threats.
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Strategy Resources

Refined Targeting Tactics Reduce CPA by 68% for Financial Services Institution

For one financial services institution, a lack of a forward thinking strategy was deeply prohibitive. Basis Technologies changed all that.

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A Benchmarking Tool Exclusive to Basis!

By analyzing information from 250,00+ line items and 14,000 brands, Basis gives users access to four graphs with performance and spend data across channels, verticals, properties, and KPIs.

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5 Financial Services Advertising Tips and Tricks

Financial services companies have a once-in-a-generation opportunity to reach customers when they’re re-considering their financial institutions of choice.

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Basis Technologies’ Next Level Private Marketplaces Empower Praxis to Reach New Audiences

Praxis needed to provide patient recruitment support for a clinical trial designed to treat Covid-19. They turned to Basis Technologies.

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University Surpasses Conversion and CPA Goals with Basis Technologies’ Powerful DMP Solutions

A state university utilized Basis Technologies to better harness first-party data. The result? Double the number of expected conversions.

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Basis Technologies Helps Cosmetics Brand Maximize Their Video Advertising Impact

Read how Basis Technologies helped a cosmetics brand to develop a video ad strategy that generated ROAS 3X greater than the previous year.

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Reaching People When it Matters Most to Drive Donations

Explore how Basis Technologies empowered a non-profit organization with a search strategy that connected ads with a highly targeted audience.

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Driving Worldwide Social Media Engagement for a Not-For-Profit

Read how the American Booksellers Association partnered with Basis Technologies to bring in-store events campaigns into the digital space.

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Digital Media Efforts Generates Nearly $800K in Revenue for Quick-Service Restaurant (QSR)

A story of how a QSR utilized Basis Technologies for strategy development and activation to drive their digital media efforts across 37 DMAs.

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