Strategy

A state university utilized Basis Technologies to better harness first-party data. The result? Double the number of expected conversions.

Read how Basis Technologies helped a cosmetics brand to develop a video ad strategy that generated ROAS 3X greater than the previous year.

Explore how Basis Technologies empowered a non-profit organization with a search strategy that connected ads with a highly targeted audience.

Read how the American Booksellers Association partnered with Basis Technologies to bring in-store events campaigns into the digital space.

A story of how a QSR utilized Basis Technologies for strategy development and activation to drive their digital media efforts across 37 DMAs.

Centro’s Tyler Kelly speaks with Cognizant's Arturo Pena about the strategies of in-housing and B2B addressability in digital advertising.

From inconsistency risks to scalability issues, we outline six of the main challenges manual data integration efforts pose for businesses.

Why Paid Social? With more than half the world’s population now using social media, and people spending an average of ...

Learn how Pizza Hut and its field of franchises leveraged Basis Technologies' media services and owned software to drive improved ROAS.