Strategy

Why utilize bid shading? For programmatic marketers, the benefits come down to time savings and cost efficiency.

Learn why consumer education should be a priority for cannabis marketers, what first steps they should take before launching a campaign, and more.

From the rise of CTV and audio to a renewed emphasis on creative, we explore the predominant trends in the programmatic arena.

In today's cutthroat environment, marketers will need to embrace new tools and strategies to distinguish themselves from the competition.

Google has introduced a new toy into its Privacy Sandbox: Topics API. What does this mean for the advertising industry? Here are some immediate takeaways.

We examine five forces converging on marketing and dissect why consolidated data is the key to navigating them all effectively.

When it comes to DeFi marketing, there are ample opportunities...and several major challenges. He a closer look at a few of them.

From decentralized finance to virtual and hybrid experiences, get a head start on what’s going to be important in the upcoming year by checking out Basis’ four quick tips for marketing success in 2022. 

Want to stay ahead of the curve? Read through these trends to know and watch as you strategize for a successful 2022.