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Nov 5 2024

Connected TV Advertising: Best Practices for Planning, Targeting, and Measuring

Learn how to most effectively plan, target, and measure CTV campaigns in today's fragmented landscape.
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Strategy Resources

Listen Up! Here’s What the Podcast Boom Means for Digital Advertisers

The podcast industry has exploded in the past several years. Here's what marketers should know.

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Six Trends and Best Practices for Travel Marketers in 2022

We break down six current trends in the travel industry and explore how travel marketers can respond to them accordingly.

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3 Strategies for Retail Marketing During Inflation and Economic Upheaval

Due to inflation and economic upheaval, today's retail marketing landscape is complex. What's a retail marketer to do?

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Improve Client Relationships with Automated Report Dashboards 

Automated reporting and visual dashboards can be game changers for marketers—particularly when it comes to client communications. 

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Programmatic Advertising 101: Aligning Campaign Objectives with KPIs and Targeting  

Here's a little cheat sheet for how marketers should approach KPIs and targeting based on programmatic campaign objectives.

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What the Heck is Going On with Social Media, and How Does it Affect Advertisers?

Let’s take a quick look at the latest from the world of social media and consider what it all means for digital advertisers.

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Creating Operational Efficiencies with Basis Technologies/FreeWheel Integration

Learn how Davis Elen Advertising utilized Basis and its robust integration with FreeWheel to streamline its digital operations.

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Gen Z Technology Habits and Media Consumption by the Numbers

We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve over the coming years.

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Eight Steps to Start Marketing in the Metaverse

We outline an eight-step strategy that brands can reference when building and developing their presence on existing metaverse platforms.

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