Strategy

We outline an eight-step strategy that brands can reference when building and developing their presence on existing metaverse platforms.

Brand responsibility will be a key element of advertising moving forward. Learn what it looks like and how to weave it into your campaigns.

According to SXSW speakers representing US and global brands across industries, authenticity is a brand attribute that companies must be more conscientious and intentional about.

Explore the many ways to interpret what programmatic in-housing can entail, discuss who needs to be involved in the decision making, and more

In this guide, see why advertising automation is essential to the future success and the long-term growth of the media buying marketplace.

We take a deep dive into three of the most popular advertising approaches marketers are adopting in the metaverse right now.

Managing marketing campaigns has never been so complex. We look at how omni-channel advertising platforms simplify the process.

Have you heard the latest on audio? Find out more about the different audio channels advertisers can use to reach their target audience.

Why utilize bid shading? For programmatic marketers, the benefits come down to time savings and cost efficiency.