Strategy Archives - Page 19 of 74 - Basis Technologies
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Strategy

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Jun 26 2025

Bringing Strategy Back to Adtech

In a time when there’s a tech solution for nearly everything, learn why it’s critical to build a strategic foundation before adding new tools.
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Strategy Resources

4 Things Advertisers Should Know About Retail Media Networks

Retail media is exploding. How can advertisers use it effectively? Ashley Thorn, our Director of Client Development, breaks it down here.

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3 Ways to Make the Most of Your Marketing Spend During Economic Upheaval

How can advertisers make the most of their budgets and even discover an opportunity or two amidst economic uncertainty? Here are three tips.

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The Top Four Takeaways from Programmatic I/O 2022

The advertising industry is facing broad, foundational changes. Check out these four takeaways from Programmatic I/O 2022 to help you prepare for what's ahead.

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4 Adtech Horrors to Avoid This Halloween (and Year-Round)

Boo! If you’re an adtech user looking to avoid horrifying missteps, this post will help you steer clear of four big ones.

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Basis User Study Report: How Basis Simplifies Digital Advertising

See how Basis can help marketers simplify and save time throughout the campaign process.

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How Financial Services Advertisers Can Reach Gen Z and Millennials

We break down four strategies FinServ advertisers can adopt to reach and engage the much sought-after younger generations.

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3 Things Consumer Packaged Goods Advertisers Should Know

The current landscape for CPG advertising is complicated. Here are the latest trends marketers should know.

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How Advertisers Can Succeed During Uncertain Times

Our VP of Media Innovations and Technology, Noor Naseer, explores how marketers can approach economic instability and uncertainty.

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New Trends in Food and Beverage Advertising

Hungry for knowledge? Here are four trends to watch as you shape the advertising strategy for your food and beverage brand.

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