Strategy

In this guide, see why advertising automation is essential to the future success and the long-term growth of the media buying marketplace.

We take a deep dive into three of the most popular advertising approaches marketers are adopting in the metaverse right now.

Managing marketing campaigns has never been so complex. We look at how omni-channel advertising platforms simplify the process.

Have you heard the latest on audio? Find out more about the different audio channels advertisers can use to reach their target audience.

Why utilize bid shading? For programmatic marketers, the benefits come down to time savings and cost efficiency.

Learn why consumer education should be a priority for cannabis marketers, what first steps they should take before launching a campaign, and more.

From the rise of CTV and audio to a renewed emphasis on creative, we explore the predominant trends in the programmatic arena.

In today's cutthroat environment, marketers will need to embrace new tools and strategies to distinguish themselves from the competition.

Google has introduced a new toy into its Privacy Sandbox: Topics API. What does this mean for the advertising industry? Here are some immediate takeaways.