Strategy Archives - Page 17 of 72 - Basis Technologies
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Jan 3 2025

3 Digital Marketing Predictions for 2025

See how overcoming fragmentation, unlocking transparency, and controlling data can be the keys to marketing success in 2025.
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Strategy Resources

How Financial Services Advertisers Can Reach Gen Z and Millennials

We break down four strategies FinServ advertisers can adopt to reach and engage the much sought-after younger generations.

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3 Things Consumer Packaged Goods Advertisers Should Know

The current landscape for CPG advertising is complicated. Here are the latest trends marketers should know.

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How Advertisers Can Succeed During Uncertain Times

Our VP of Media Innovations and Technology, Noor Naseer, explores how marketers can approach economic instability and uncertainty.

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New Trends in Food and Beverage Advertising

Hungry for knowledge? Here are four trends to watch as you shape the advertising strategy for your food and beverage brand.

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Five Ads That Get Inflation Messaging Right

How should marketers approach economic uncertainty? Here, we explore five ads that do inflation messaging right (and why they work!)

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What’s on the Horizon in Programmatic Advertising?

From the growth of video to the rising popularity of PMPs—discover the latest trends behind programmatic's continued evolution.

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Ask an Expert: What is Ad Fraud?

An expert look at ad fraud, its causes and repercussions, and how you can prevent it in your programmatic campaigns.

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Why Audio is Digital Advertising’s Fastest Growing Category

A look at what makes audio so unique, why the category is booming, and why digital audio advertising should be a larger part of your media conversations.

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Advertising Through Uncertainty: How Marketers Can Navigate Economic Downturn

Tune in to learn how economic uncertainty presents ripe opportunities for brands to build for the future and enter new markets.

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