Strategy Archives - Page 17 of 73 - Basis Technologies
Resource Center

Strategy

The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
Read More
1 15 16 17 18 19 650

Strategy Resources

Brand Safety and Avoiding Controversy in Digital Advertising

Take a quick look some of the ways digital marketers can protect their brands and avoid controversy.

Read More
Four Pro Wrestlers Whose Day Jobs Needed Digital Advertising

A dentist, a plumber, and a teacher walk into a…pro wrestling ring? These digital ad strategies may have helped them succeed outside the ropes.

Read More
4 Things Advertisers Should Know About Retail Media Networks

Retail media is exploding. How can advertisers use it effectively? Ashley Thorn, our Director of Client Development, breaks it down here.

Read More
3 Ways to Make the Most of Your Marketing Spend During Economic Upheaval

How can advertisers make the most of their budgets and even discover an opportunity or two amidst economic uncertainty? Here are three tips.

Read More
The Top Four Takeaways from Programmatic I/O 2022

The advertising industry is facing broad, foundational changes. Check out these four takeaways from Programmatic I/O 2022 to help you prepare for what's ahead.

Read More
4 Adtech Horrors to Avoid This Halloween (and Year-Round)

Boo! If you’re an adtech user looking to avoid horrifying missteps, this post will help you steer clear of four big ones.

Read More
Basis User Study Report: How Basis Simplifies Digital Advertising

See how Basis can help marketers simplify and save time throughout the campaign process.

Read More
How Financial Services Advertisers Can Reach Gen Z and Millennials

We break down four strategies FinServ advertisers can adopt to reach and engage the much sought-after younger generations.

Read More
3 Things Consumer Packaged Goods Advertisers Should Know

The current landscape for CPG advertising is complicated. Here are the latest trends marketers should know.

Read More
1 15 16 17 18 19 73
chevron-down