Resource Center

Strategy

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May 31 2024

The Secret to Building a Successful Marketing Team

Explore why social and emotional skills like empathy and emotional intelligence form the foundation of a high performing team.
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Strategy Resources

Programmatic Advertising: The Automation that's Dominating Digital

Join this webinar to learn all about the current state of programmatic and its place in the future of digital advertising.

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Three Things to Know About Midterm Advertising in 2022

To help political marketers keep their wits about them this election cycle, we've identified three key trends to be aware of.

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Health Preventative Company Reaches New Brand Awareness Milestone

A story of how a preventative healthcare company utilized Basis to increase brand awareness among target audiences.

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SaaS Company Boosts Brand Awareness with High-Frequency Omnichannel Campaign

A B2B SaaS company partnered with Basis Technologies to lift brand awareness via a multi-channel campaign. Here's the story.

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Targeted Political Advertising in 2022: Challenges and Opportunities

Learn about the challenges to targeted political marketing in 2022, as well as some new targeting opportunities for political marketers.

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Cannabis Retailer Reaches Unprecedented ROAS with Basis DSP

Explore how a cannabis retailer leveraged Basis Technologies' Path to Self-Service solution to achieve next-level ROAS.

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Listen Up! Here’s What the Podcast Boom Means for Digital Advertisers

The podcast industry has exploded in the past several years. Here's what marketers should know.

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Six Trends and Best Practices for Travel Marketers in 2022

We break down six current trends in the travel industry and explore how travel marketers can respond to them accordingly.

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3 Strategies for Retail Marketing During Inflation and Economic Upheaval

Due to inflation and economic upheaval, today's retail marketing landscape is complex. What's a retail marketer to do?

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