Inside e.l.f.'s Approach to Culture & Community

Laurie Lam, Chief Brand Officer at e.l.f. Beauty, joins AdTech Unfiltered to unpack what it takes to build one of the world's most culturally relevant brands.

From pioneering platforms before they're mainstream to forging unexpected partnerships and embracing community feedback in real time, Laurie shares how e.l.f. stays ahead. She also explores the evolving role of SEO in an AI-driven world, why bold experimentation beats playing it safe, and what marketers should do today to remain relevant as consumer behavior continues to shift.