Resource Center


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Apr 25 2024

What’s Old is New Again in Digital Advertising

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time.
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Strategy Resources

2024 Trends for Restaurant & Dining Marketers

As dining habits evolve, restaurant and food service marketers should emphasize value, convenience, and experience.

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2024 Trends for Financial Services Marketers

Finserv marketers who navigate economic, consumer, and industry trends can stack up campaign success in 2024.

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2024 Trends for CPG Marketers

CPG marketers face falling consumer sentiments and high market saturation. Read on for key trends marketers can use to succeed in 2024.

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2024 Trends for Automotive Marketers

First-party data, automation, and artificial intelligence will be top of mind for future-forward auto marketers in 2024.

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2024 Trends for Political Advertisers

Landmark ad spend is projected for the 2024 election cycle. Here are the key trends political advertisers can use to make the most of it.

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2024 Trends for Cannabis Marketers

Here are three trends to help cannabis advertisers drive revenue while navigating the matrix of cannabis marketing regulations.

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2024 Trends for B2B Marketers

To execute winning campaigns in 2024, B2B advertisers should embrace social media, lean into digital video, and leverage AI intentionally.

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2024 Trends for Education Marketers

2024 will be a critical year for colleges and universities. Here are three trends marketers can use to set their institutions apart.

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Regulation-Compliant Cannabis Marketing: A How-To

If navigating cannabis marketing regulations feels like reefer madness, marketers can minimize overwhelm with a four-tiered approach: Federal, state, platform-specific, and privacy-compliant.

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