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An image showing Noor Naseer, Basis' VP of Media Innovations and Technology, presenting on tackling misinformation in advertising at SXSW 2025.
Mar 19 2025

Tackling Advertising in the Misinformation Age | Noor Naseer’s Presentation at SXSW 2025

How can advertisers tackle advertising in the misinformation age? Find out in this on-demand video of Noor Naseer's session at SXSW 2025.
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Strategy Resources

The Pressing Need for Authentic Inclusive Marketing

As the advertising industry continues to struggle with inclusive marketing, we explore how advertisers can get diverse representation right.

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How Advertisers Can Engage Younger Generations in a Rapidly Evolving Digital World

Advertising teams need to adapt quickly and thoughtfully to engage with Gen Z and millennials today while preparing to connect with Gen Alpha in the future.

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Climate Change and Sustainability Advertising: Tips, Dos, and Don’ts for Digital Marketers

With consumers increasingly looking to corporations for leadership on the climate crisis, the old methods of sustainable advertising aren’t good enough.

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Burnout in Digital Advertising Demands Real Changes

Burnout leads to more than just a stressed-out staff: It has a very real, very negative business impact. Here's what marketing leaders can do to prevent it.

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Trends and Strategies for Successful Holiday Marketing Campaigns in 2024

Make the most of the 2024 holiday advertising opportunity with these trends, forecasts, and expert insights.

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The Future of Social and Environmental Advocacy in Advertising

Explore how advertisers can assess whether social and environmental advocacy makes sense for their brands, and how they can get it right.

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The Secret to Building a Successful Marketing Team

Explore why social and emotional skills like empathy and emotional intelligence form the foundation of a high performing team.

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Harnessing the True Value of Brand

By unifying brand and performance marketing efforts, marketers can maximize ROI and foster connections that last.

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How Automotive Marketers Can Capitalize on Pent-Up Consumer Demand

Learn what automotive advertisers can do to capitalize on pent-up consumer demand as the landscape stabilizes in 2024.

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