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Connected TV

Dec 4 2024

Expert Roundtable: The Trends That Will Shape Advertising in 2025

Four advertising veterans share their insights and predictions on the trends set to shape the industry in 2025.
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Connected TV Resources

Stream On: A Media Buyer’s Guide to Advanced TV Advertising

Join this webinar to hear Beachfront’s Katie Long and our own Britni Gallello discuss how advertisers can succeed in advanced TV.

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Digital Media Insights in Political Marketing—2022 Elections Edition

Section 1: MEDIA EXCITEMENT In July 2022, Basis Technologies surveyed 50+ progressive, conservative and non-partisan agencies, consultants and advocacy organizations ...

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What’s on the Horizon in Programmatic Advertising?

From the growth of video to the rising popularity of PMPs—discover the latest trends behind programmatic's continued evolution.

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Cut Through the Chaos with Automated Connected TV Advertising

Connected TV advertising is booming. Here, we explore how it can be incorporated in an automated omnichannel strategy.

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Ask an Expert: Advertising and the 2022 US Midterm Elections

Get all the latest on the factors, trends, and projections shaping the political ad world heading into the 2022 US midterm elections.

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What is Connected TV Advertising?

Here's what you should know about how connected TV advertising works, as well as what the benefits are for digital advertisers.

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Impact of the 2022 Midterm Elections on the US Advertising Landscape

Unprecedented ad spending in this mid-term election will have broader impact across the advertising ecosystem, increasing demand and driving up ...

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Three Things to Know About Midterm Advertising in 2022

To help political marketers keep their wits about them this election cycle, we've identified three key trends to be aware of.

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SaaS Company Boosts Brand Awareness with High-Frequency Omnichannel Campaign

A B2B SaaS company partnered with Basis Technologies to lift brand awareness via a multi-channel campaign. Here's the story.

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