Resource Center

Connected TV

Sep 19 2023

Political Connected TV Advertising: Your Guide to This Must-See Opportunity

Does your digital video strategy reach audiences where they view video? Learn the ins and outs of political CTV advertising with this guide.
Read More
1 3 4 5 6 7 101

Connected TV Resources

Three Things to Know About Midterm Advertising in 2022

To help political marketers keep their wits about them this election cycle, we've identified three key trends to be aware of.

Read More
SaaS Company Boosts Brand Awareness with High-Frequency Omnichannel Campaign

A B2B SaaS company partnered with Basis Technologies to lift brand awareness via a multi-channel campaign. Here's the story.

Read More
Gen Z Technology Habits and Media Consumption by the Numbers

We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve over the coming years.

Read More
Scout: This Week’s Top Content from the World of Digital Marketing (3/31/22 - 4/7/22)

First-party data, web3, and brand authenticity are featured in this week's digest of the best digital marketing articles, POVs, and reports.

Read More
Omnichannel Advertising Platforms: What They Are and Why You Need One

Managing marketing campaigns has never been so complex. We look at how omni-channel advertising platforms simplify the process.

Read More
Gartner Magic Quadrant for Ad Tech Positions Basis Technologies as a Challenger

Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released 2021 Gartner Magic Quadrant for Ad ...

Read More
Gen Z and the Future of Digital Advertising

Advertisers must start developing strategies to reach and appeal to Gen Z, which is projected to become America’s largest generation by 2034.

Read More
Digital Media Advertising in 2021

Download this infographic to view digital segments driving the most growth and the ad spend outlook for the U.S. in 2021.

Read More
U.S. Elections Digital Advertising Trends: 2020 Dominated by Programmatic, CTV and Last-Minute Spending

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies The 2020 U.S. elections were the most unique of ...

Read More
1 3 4 5 6 7 12