To help political marketers keep their wits about them this election cycle, we've identified three key trends to be aware of.
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To help political marketers keep their wits about them this election cycle, we've identified three key trends to be aware of.
A B2B SaaS company partnered with Basis Technologies to lift brand awareness via a multi-channel campaign. Here's the story.
We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve over the coming years.
First-party data, web3, and brand authenticity are featured in this week's digest of the best digital marketing articles, POVs, and reports.
Managing marketing campaigns has never been so complex. We look at how omni-channel advertising platforms simplify the process.
Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released 2021 Gartner Magic Quadrant for Ad ...
Advertisers must start developing strategies to reach and appeal to Gen Z, which is projected to become America’s largest generation by 2034.
Download this infographic to view digital segments driving the most growth and the ad spend outlook for the U.S. in 2021.
Grace Briscoe is SVP of Candidates and Causes at Basis Technologies The 2020 U.S. elections were the most unique of ...