Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released 2021 Gartner Magic Quadrant for Ad ...
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Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released 2021 Gartner Magic Quadrant for Ad ...
Advertisers must start developing strategies to reach and appeal to Gen Z, which is projected to become America’s largest generation by 2034.
Download this infographic to view digital segments driving the most growth and the ad spend outlook for the U.S. in 2021.
Grace Briscoe is SVP of Candidates and Causes at Basis Technologies The 2020 U.S. elections were the most unique of ...
We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!
Learn how data-driven linear differs from other types of advanced TV, and how you can win by including it in your full-funnel campaigns.
Video advertising is essential to any brand’s marketing mix. Whatever your goal, an effective video strategy can make it happen.
A story of how Verdin Marketing partnered with Basis Technologies to increase CTR by 23% and site traffic by 140% for their largest client.
Centro's Derek Newman and WideOrbit's Frederick Lee share how marketers can win by leveraging TV and digital together.