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Mar 19 2025

Mastering CTV: Strategies to Maximize Impact in 2025

Comscore's Becca Marco joins us to break down essential strategies, best practices, and trends to maximize the CTV advertising opportunity.
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Connected TV Resources

Technology and Talent in Agencies of the Future

Join guest speaker, Forrester Principal Analyst and former agency executive, Jay Pattisall, for a conversation about how agencies and marketers will evolve their relationships and performance in 2021 and beyond.

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4As and 614 Group Address Workflow Automation and Identity Management

4A's and 614 Group assembled forward-thinking industry leaders to tackle automation solutions and identity management.

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The Future of Video Advertising

If you’ve already mastered the sponsored Instagram story and streaming video, here are two modest predictions for the future of video.

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Election Advertising 2020: Impacts by Format and Channel

In part three of Election Advertising 2020, we detail how advertising channels and formats will be impacted by political advertising.

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Election Advertising 2020: Countdown to November 3rd

The 2020 election season will be anything but typical. Here, our C&C team shares how advertisers can leverage the timeline to November 3rd.

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Election Advertising 2020: Landscape Overview

Centro’s Candidates and Causes team has been at the forefront of political advertising in digital media since 2006. In our ...

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Digital Media Insights in Political Marketing—2020 Elections Edition

Centro surveyed over 60 political marketing agencies and organizations to gather insights on the digital marketing landscape.

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Types of Advanced TV

Anyone trying to navigate the Advanced TV space has felt the confusion—is there a difference between over-the-top (OTT) and Connected ...

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Video Evolved: The Omnichannel Opportunity

Forrester Research's Jim Nail shares his insights on how agencies and brands can prepare for the omnichannel opportunity, and how it will change the media planning and buying process.

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