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Oct 2 2024

What Advertising Leaders Need to Know About the Future of TV and Digital Video

Learn how savvy marketing teams are evolving their digital TV strategies for a consumer base that is video-first and device-agnostic.
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Connected TV Resources

Election Advertising 2020: Landscape Overview

Centro’s Candidates and Causes team has been at the forefront of political advertising in digital media since 2006. In our ...

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Digital Media Insights in Political Marketing—2020 Elections Edition

Centro surveyed over 60 political marketing agencies and organizations to gather insights on the digital marketing landscape.

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Types of Advanced TV

Anyone trying to navigate the Advanced TV space has felt the confusion—is there a difference between over-the-top (OTT) and Connected ...

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Video Evolved: The Omnichannel Opportunity

Forrester Research's Jim Nail shares his insights on how agencies and brands can prepare for the omnichannel opportunity, and how it will change the media planning and buying process.

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Connected TV Advertising: What Are You Watching?

What are you going to watch? Yes, you! One of the most daunting decisions we make today is what to ...

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New Media Trends for 2020

From the future of the agency to seamless experiences, we break down five themes every marketer needs to watch in 2020.

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Centro's Basis Certified for Hulu Advertising

Say hello to Hulu! Centro’s platform, Basis, is now certified to buy on Hulu’s private marketplace (PMP).

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OTT Advertising For the Win in 2020

If you’ve been gingerly dipping your toes into OTT (Over The Top) advertising—2020 is your chance to jump in and ...

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What is an MVPD?

‘Ask the Expert’ is a series that breaks down the tools, tech, and trends you’ve been hearing about in the ...

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