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Connected TV

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Nov 5 2024

Connected TV Advertising: Best Practices for Planning, Targeting, and Measuring

Learn how to most effectively plan, target, and measure CTV campaigns in today's fragmented landscape.
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Connected TV Resources

What Is Digital Video Advertising?

Video advertising is essential to any brand’s marketing mix. Whatever your goal, an effective video strategy can make it happen.

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Verdin Marketing Leverages Basis to Increase their Clients' CTRs and Website Traffic

A story of how Verdin Marketing partnered with Basis Technologies to increase CTR by 23% and site traffic by 140% for their largest client.

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Drive Performance with Advanced TV

Centro's Derek Newman and WideOrbit's Frederick Lee share how marketers can win by leveraging TV and digital together.

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2021 Outlook

In this webinar, Ryan Manchee and Noor Naseer share what they’re anticipating and excited about for the year ahead.

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DIAL: Digital Innovations Awesome List (January 2021)

We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!

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Technology and Talent in Agencies of the Future

Join guest speaker, Forrester Principal Analyst and former agency executive, Jay Pattisall, for a conversation about how agencies and marketers will evolve their relationships and performance in 2021 and beyond.

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4As and 614 Group Address Workflow Automation and Identity Management

4A's and 614 Group assembled forward-thinking industry leaders to tackle automation solutions and identity management.

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The Future of Video Advertising

If you’ve already mastered the sponsored Instagram story and streaming video, here are two modest predictions for the future of video.

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Election Advertising 2020: Impacts by Format and Channel

In part three of Election Advertising 2020, we detail how advertising channels and formats will be impacted by political advertising.

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