Learn how digital advertisers can navigate the convergent TV advertising landscape and make the most of their TV ad spending in 2024.
TV and digital have battled over share of budget for the past decade. What if, instead of weighing their pros and cons, marketers discovered how these tactics can succeed together? Even more, what if the increased fragmentation of TV could be improved via automation?
In this month's webinar, Centro's Derek Newman and WideOrbit's Frederick Lee share how marketers can win by leveraging TV and digital together.