Programmatic CTV is reshaping TV advertising. See how advertisers can make the most of this channel in 2025 — and beyond.
TV and digital have battled over share of budget for the past decade. What if, instead of weighing their pros and cons, marketers discovered how these tactics can succeed together? Even more, what if the increased fragmentation of TV could be improved via automation?
In this month's webinar, Centro's Derek Newman and WideOrbit's Frederick Lee share how marketers can win by leveraging TV and digital together.