Tony Marlow, CMO of LG Ad Solutions, joins host Noor Naseer to unpack the TV trends marketers can't ignore in the CTV-first era.
TV and digital have battled over share of budget for the past decade. What if, instead of weighing their pros and cons, marketers discovered how these tactics can succeed together? Even more, what if the increased fragmentation of TV could be improved via automation?
In this month's webinar, Centro's Derek Newman and WideOrbit's Frederick Lee share how marketers can win by leveraging TV and digital together.