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Connected TV

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Apr 28 2025

Maximizing Programmatic CTV in 2025

Programmatic CTV is reshaping TV advertising. See how advertisers can make the most of this channel in 2025 — and beyond.
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Connected TV Resources

Video Evolved: The Omnichannel Opportunity

Forrester Research's Jim Nail shares his insights on how agencies and brands can prepare for the omnichannel opportunity, and how it will change the media planning and buying process.

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Connected TV Advertising: What Are You Watching?

What are you going to watch? Yes, you! One of the most daunting decisions we make today is what to ...

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New Media Trends for 2020

From the future of the agency to seamless experiences, we break down five themes every marketer needs to watch in 2020.

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Centro's Basis Certified for Hulu Advertising

Say hello to Hulu! Centro’s platform, Basis, is now certified to buy on Hulu’s private marketplace (PMP).

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OTT Advertising For the Win in 2020

If you’ve been gingerly dipping your toes into OTT (Over The Top) advertising—2020 is your chance to jump in and ...

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What is an MVPD?

‘Ask the Expert’ is a series that breaks down the tools, tech, and trends you’ve been hearing about in the ...

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DIAL: Digital Innovations Awesome List (April 2019)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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DIAL: Digital Innovations Awesome List (March 2019)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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DIAL: Digital Innovations Awesome List (February 2019)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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