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Connected TV

Live sports fans watching the game and enjoying the ads
Oct 25 2023

Going Deep on Live Sports Advertising Opportunities

The live sports broadcast landscape is changing. See how sports advertisers can effectively reach and connect with fans in the digital age.
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Connected TV Resources

Video Anywhere, Video Everywhere

The Rise in Connected TV The need for us to always – and in all ways – be connected is ...

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The Digital Innovations Awesome List (DIAL)

Welcome to the latest Digital Innovations Awesome List (DIAL). We know that keeping up with the trade pubs and latest ...

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The Digital Innovations Awesome List: SXSW Edition

After a great trip to Austin earlier this month for the annual geek and nerd pilgrimage known as SXSW (or ...

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MARCH MADNESS: A DIGITAL SLAM DUNK

Employers, say goodbye to workplace productivity this month – the 2015 NCAA March Madness Tournament is expected to break some ...

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A Conversation with Forrester – Part Three: Digital Video Challenges, Measurements, and Case Study

Digital video consumption is transforming how media buyers and planners utilize video in overall marketing efforts. In this three-part series, ...

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A Conversation with Forrester – Part Two: Digital Video Planning and Buying

  The growth of digital video consumption is allowing advertisers to be more comfortable with transitioning some TV dollars to ...

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A Conversation with Forrester – Part One: The Digital Video Landscape

  As consumers continue to fragment their video viewership across screens, digital video is becoming an effective supplement to TV ...

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#CentroInAction: Driven to Succeed

As digital video becomes increasingly popular, Centro talks to more and more clients who have an interest in transitioning traditional ...

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Video Everywhere

While digital ad spend continues to increase year over year, a few lingering questions still remain – how are we going to view and manage the dollars that are being shifted over from television budget to digital video? Will television teams buy digital video? What does the future of digital video look like?

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