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Connected TV

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Mar 3 2023

Boosting Sales With Programmatic Video

Basis provided Nue Vodka an awareness strategy designed to help the brand reach its growth goals. The results: 27% higher average daily sales.
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Connected TV Resources

A Conversation with Forrester – Part Two: Digital Video Planning and Buying

  The growth of digital video consumption is allowing advertisers to be more comfortable with transitioning some TV dollars to ...

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A Conversation with Forrester – Part One: The Digital Video Landscape

  As consumers continue to fragment their video viewership across screens, digital video is becoming an effective supplement to TV ...

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#CentroInAction: Driven to Succeed

As digital video becomes increasingly popular, Centro talks to more and more clients who have an interest in transitioning traditional ...

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Video Everywhere

While digital ad spend continues to increase year over year, a few lingering questions still remain – how are we going to view and manage the dollars that are being shifted over from television budget to digital video? Will television teams buy digital video? What does the future of digital video look like?

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Can Video Build the Digital Star?

If video killed the radio star, then it’s doing the exact opposite to digital. Many would agree that IP-based video is making a positive impact on digital media. Anecdotally, I’m hearing that video ad inventory on high quality content channels continue to be in heavy demand. CPMs are steady and healthy, and rate cards are remaining firm, almost to the point of being unreasonable. Viewership and impressions continue to grow and advertisers know it.

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Viewable Impressions & Time with Mobile Apps Rivals TV

Widespread adoption of viewable impressions as a measurement standard for advertisers and publishers is set to take root, according to AdWeek. A recent eMarketer article reported that U.S. consumers spent more time in apps than on the web.

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Will 2013 Be the “Year of Connected TV”?

There’s no shock in finding out that consumers are watching large amounts of video online, nine hours per week in fact, according to Tremor Media.

What may come as a larger surprise is that consumers are watching 12 hours per week on their Connected TV devices—more than any other device – and that 38% of consumers visited a website mentioned in an ad they saw on their Connected TV.

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The Once and Future King

Connected TV: Strategy Analytics is reporting that the global Connected FPTV (flat-panel TV) market will grow at a healthy rate of 45% annually during 2012 to reach 91 million units. And while only 40% of all FPTVs sold in 2012 are projected to be internet-enabled, this figure is set to rise to nearly 80% of all FPTV unit sales in 2016.

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Alignment with Screens, Digital Execution and Smartphones

It’s not about traditional and digital channels anymore. Instead, it’s simply more screens. Now more than ever, it’s important to align all of these screens. According to a recent eMarketer article, nearly half of brand advertisers and agencies feel that online video is most appropriately aligned with TV, while 40% believe online video should be more aligned with display advertising.

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