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Connected TV

A group of millennials or Gen Zers watch connected TV in their apartment.
Sep 10 2024

How Advertisers Can Protect Against Fraud and Brand Safety Threats on Connected TV

Learn how advertising teams can harness the full potential of connected TV in a way that protects against ad fraud and brand safety risks.
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Connected TV Resources

CES2016: Developments in Programmatic TV and Video

Does CES ever disappoint? Not really and this year was no different. With new tech and innovations as far as ...

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More Screens, More Opportunities

The world is heading in a digital direction (newsflash!), but some of us are just not quite ready to forego ...

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Programmatic is Going Primetime

On July 1st, 1941, the Brooklyn Dodgers played the Philadelphia Phillies at Ebbets Field. The game was broadcast on WNBT-TV. ...

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Video Anywhere, Video Everywhere

The Rise in Connected TV The need for us to always – and in all ways – be connected is ...

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The Digital Innovations Awesome List (DIAL)

Welcome to the latest Digital Innovations Awesome List (DIAL). We know that keeping up with the trade pubs and latest ...

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The Digital Innovations Awesome List: SXSW Edition

After a great trip to Austin earlier this month for the annual geek and nerd pilgrimage known as SXSW (or ...

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MARCH MADNESS: A DIGITAL SLAM DUNK

Employers, say goodbye to workplace productivity this month – the 2015 NCAA March Madness Tournament is expected to break some ...

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A Conversation with Forrester – Part Three: Digital Video Challenges, Measurements, and Case Study

Digital video consumption is transforming how media buyers and planners utilize video in overall marketing efforts. In this three-part series, ...

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A Conversation with Forrester – Part Two: Digital Video Planning and Buying

  The growth of digital video consumption is allowing advertisers to be more comfortable with transitioning some TV dollars to ...

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