Resource Center

Connected TV

The Ultimate Guide to Direct Response Marketing
Oct 9 2023

The Ultimate Guide to Direct Response Marketing

A deep dive into how digital marketers can utilize direct response marketing to drive conversions and increase brand loyalty.
Read More
1 8 9 10 11 12 104

Connected TV Resources

What is Connected TV Advertising?

‘Ask the Expert’ is a series that breaks down the tools, tech, and trends you’ve been hearing about in the ...

Read More
The Connected TV Opportunity

The rise of Connected TV has changed the way consumers watch and engage with content – and the way marketers ...

Read More
DIAL: Digital Innovations Awesome List (June)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

Read More
DIAL: Digital Innovations Awesome List (May)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

Read More
Digital Innovations Awesome List: Ad Blocking, Algorithms, and More

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

Read More
CES2016: Developments in Programmatic TV and Video

Does CES ever disappoint? Not really and this year was no different. With new tech and innovations as far as ...

Read More
More Screens, More Opportunities

The world is heading in a digital direction (newsflash!), but some of us are just not quite ready to forego ...

Read More
Programmatic is Going Primetime

On July 1st, 1941, the Brooklyn Dodgers played the Philadelphia Phillies at Ebbets Field. The game was broadcast on WNBT-TV. ...

Read More
Video Anywhere, Video Everywhere

The Rise in Connected TV The need for us to always – and in all ways – be connected is ...

Read More
chevron-down