As marketers look to make smarter CTV investments, it will be critical to understanding the value of live content, how the ecosystem is evolving, and what it takes to activate effectively.
Video continues to be one of the strongest methods of delivering messages to audiences everywhere, especially on social platforms, yet there is still much room for growth and improvement for many marketers.
From boomerangs to behind-the-scenes live streams, to long-form unboxing videos—consumers are posting videos and consuming brands’ video content at unprecedented rates. This webinar shares 12 insights on social video, including: