After a great trip to Austin earlier this month for the annual geek and nerd pilgrimage known as SXSW (or ...
After a great trip to Austin earlier this month for the annual geek and nerd pilgrimage known as SXSW (or ...
Employers, say goodbye to workplace productivity this month – the 2015 NCAA March Madness Tournament is expected to break some ...
Digital video consumption is transforming how media buyers and planners utilize video in overall marketing efforts. In this three-part series, ...
The growth of digital video consumption is allowing advertisers to be more comfortable with transitioning some TV dollars to ...
As consumers continue to fragment their video viewership across screens, digital video is becoming an effective supplement to TV ...
As digital video becomes increasingly popular, Centro talks to more and more clients who have an interest in transitioning traditional ...
While digital ad spend continues to increase year over year, a few lingering questions still remain – how are we going to view and manage the dollars that are being shifted over from television budget to digital video? Will television teams buy digital video? What does the future of digital video look like?
If video killed the radio star, then it’s doing the exact opposite to digital. Many would agree that IP-based video is making a positive impact on digital media. Anecdotally, I’m hearing that video ad inventory on high quality content channels continue to be in heavy demand. CPMs are steady and healthy, and rate cards are remaining firm, almost to the point of being unreasonable. Viewership and impressions continue to grow and advertisers know it.
Widespread adoption of viewable impressions as a measurement standard for advertisers and publishers is set to take root, according to AdWeek. A recent eMarketer article reported that U.S. consumers spent more time in apps than on the web.