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Connected TV

A group of millennials or Gen Zers watch connected TV in their apartment.
Sep 10 2024

How Advertisers Can Protect Against Fraud and Brand Safety Threats on Connected TV

Learn how advertising teams can harness the full potential of connected TV in a way that protects against ad fraud and brand safety risks.
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Connected TV Resources

Digital Sea Change: 2023 Trends

Another new year, another set of trends to consider! Tune into this webinar to learn what they are and how best to capitalize on them.

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Connected TV: Fact and Fiction

More and more people are tuning into connected TVs, with ad spend following. Here, we separate CTV fact from fiction.

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Top 4 Benefits of Connected TV Advertising

CTV viewership is booming and ad spend is following. In this post, we explore the channel's key benefits for advertisers.

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The Connected TV Advertising Glossary: All the Terms You Need to Know

Connected TV viewership is booming, and ad spend is following. Here, we break down the CTV terms that advertisers should know.

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Connected TV Advertising: Your Guide to This Must-See Opportunity

Does your digital video strategy reach audiences where they view video? Learn the ins and outs of connected TV advertising with this guide.

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Stream On: A Media Buyer’s Guide to Advanced TV Advertising

Join this webinar to hear Beachfront’s Katie Long and our own Britni Gallello discuss how advertisers can succeed in advanced TV.

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Digital Media Insights in Political Marketing—2022 Elections Edition

Section 1: MEDIA EXCITEMENT In July 2022, Basis Technologies surveyed 50+ progressive, conservative and non-partisan agencies, consultants and advocacy organizations ...

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What’s on the Horizon in Programmatic Advertising?

From the growth of video to the rising popularity of PMPs—discover the latest trends behind programmatic's continued evolution.

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Cut Through the Chaos with Automated Connected TV Advertising

Connected TV advertising is booming. Here, we explore how it can be incorporated in an automated omnichannel strategy.

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