Resource Center

Connected TV

Live sports fans watching the game and enjoying the ads
Oct 25 2023

Going Deep on Live Sports Advertising Opportunities

See how digital advertisers can effectively reach and connect with sports fans.
Read More

Connected TV Resources

Top 4 Benefits of Connected TV Advertising

CTV viewership is booming and ad spend is following. In this post, we explore the channel's key benefits for advertisers.

Read More
The Connected TV Advertising Glossary: All the Terms You Need to Know

Connected TV viewership is booming, and ad spend is following. Here, we break down the CTV terms that advertisers should know.

Read More
Connected TV Advertising: Your Guide to This Must-See Opportunity

Does your digital video strategy reach audiences where they view video? Learn the ins and outs of connected TV advertising with this guide.

Read More
Stream On: A Media Buyer’s Guide to Advanced TV Advertising

Join this webinar to hear Beachfront’s Katie Long and our own Britni Gallello discuss how advertisers can succeed in advanced TV.

Read More
Digital Media Insights in Political Marketing—2022 Elections Edition

Section 1: MEDIA EXCITEMENT In July 2022, Basis Technologies surveyed 50+ progressive, conservative and non-partisan agencies, consultants and advocacy organizations ...

Read More
What’s on the Horizon in Programmatic Advertising?

From the growth of video to the rising popularity of PMPs—discover the latest trends behind programmatic's continued evolution.

Read More
Cut Through the Chaos with Automated Connected TV Advertising

Connected TV advertising is booming. Here, we explore how it can be incorporated in an automated omnichannel strategy.

Read More
Ask an Expert: Advertising and the 2022 US Midterm Elections

Get all the latest on the factors, trends, and projections shaping the political ad world heading into the 2022 US midterm elections.

Read More
What is Connected TV Advertising?

Here's what you should know about how connected TV advertising works, as well as what the benefits are for digital advertisers.

Read More