What rhymes with “one two three” and is making big waves in the advertising industry?
Why, CTV, of course!
It feels like there wasn’t a single week in 2022 when connected TV (CTV) wasn’t in the news: from Amazon acquiring Thursday Night Football rights, to Netflix and Disney+ rolling out ad-supported tiers, to streaming viewership overtaking broadcast and cable in July, and more.
So, what’s with all the hubbub? Does the channel really offer that great of an opportunity?
In short: yes. With more and more people turning to CTV devices for their digital video content (nearly two-thirds of the US population this year), it makes sense that advertisers are upping their spend.
For marketers looking to make the most of this channel, there’s a lot to consider. Luckily, there’s also a ton of resources specifically designed to help you make sense of it all—and this list is the perfect place to start.
Ready to “skip intro” and get to the good stuff? Here we go:
Looking for the lowdown on connected TV advertising basics? Consider this your one-stop shop for all the fundamentals.
CPV and CPCV and VCR—oh my! Just as CTV advertising has exploded over the last few years, so too has the number of terms and acronyms used to describe the channel. For folks who want to both walk the walk and talk the talk when it comes to connected TV advertising, this one’s for you.
We all know that CTV viewership is skyrocketing, with ad spend following in kind—but what are the tangible advantages when it comes to leveraging CTV in a campaign? Here, we break down four key benefits of connected TV advertising.
Are over-the-top (OTT) and CTV advertising the same? Is CTV only good for reaching Gen Zers? For those confused by all the information out there—not to mention, misinformation—this post is here to help.
If you’ve moved beyond the basics and are looking to dive into the nitty gritty of CTV advertising, this piece offers the 411 on best practices and strategies to optimize your CTV campaign from start to finish.
CTV advertising is booming, but that doesn’t mean it’s without its challenges (we’re looking at you, fragmentation!). Here, learn how advertisers can navigate the complexity of the CTV landscape.
Is the game showing on Peacock? Amazon? YouTube TV? ESPN+?? Ah, how the used-to-be simple act of watching sports has changed. This piece offers a deep dive into live sports advertising, especially within the context of the digital future.
In this webinar, Beachfront’s Head of Demand Sales, Katie Long, and Basis Technologies’ VP of Product Marketing, Britni Gallello, unpack what marketers need to know about CTV and how to harness its power.
This comprehensive guide dives into everything marketers need to know about CTV advertising: from best practices and strategies, to trends and forecasts, to key CTV KPIs, and more!
Keeping a pulse on the latest developments in adtech—from CTV, to identity, to brand safety, and beyond—can be overwhelming. And while many marketers would love to have the time to browse the news each day to stay up to date, it’s simply not realistic for everyone.
If you’re looking for a way to stay in the know, while having time for everything else marketers have on their plates these days, check out Basis Scout. This monthly newsletter recaps the latest and greatest tips, insights, news, and trends in the advertising industry—so you don’t have to go searching.