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Wednesday, Oct 26th 2022
Ryan Manchee

Stream On: A Media Buyer’s Guide to Advanced TV Advertising

Featured:

Katie Long

Head of Demand Sales, Beachfront

Britni Gallello

VP of Product Marketing, Basis Technologies

Connected TV (CTV) adoption has skyrocketed over the past few years, giving rise to some new and exciting advertising opportunities that offer digital-like targeting and measurability on the big screen. But the channel also comes with unique adtech and business considerations which differ enormously from those of traditional online video.

So, just what do marketers need to know about CTV, and how can advertisers of all sizes drive success in advanced TV more broadly? In this webinar, Beachfront’s Head of Demand Sales Katie Long and Basis Technologies’ VP of Product Marketing Britni Gallello join host Ryan Manchee to unpack these questions. They provide an overview of the CTV landscape before diving into all the various ways advertisers can harness the channel to their advantage.

You’ll learn:

  • The current state of CTV viewership, advertising, and media buying
  • Key considerations media buyers should account for when developing CTV strategies
  • Emerging opportunities and tactics in advanced TV and streaming

What to expect from Basis Technologies Webinars

Basis Technologies' monthly webinar series features a variety of guests, and covers emerging trends and learned best practices within the advertising technology landscape.

Get to know Our Experts

Katie Long

Head of Demand Sales, Beachfront

Katie Long is a dynamic sales leader with extensive experience in the media and advertising technology industry. Currently, Long serves as the Head of U.S. Demand Sales at Beachfront, where she drives partnerships with leading agencies, brands, and demand-side platforms. Focused on transforming the media buying landscape, Long works closely with both internal and external stakeholders to develop technological innovations that bring greater simplicity, automation, and addressability to TV and CTV advertising. Prior to joining Beachfront, Long held a variety of senior sales positions at Verizon Media (including Yahoo, Oath, and BrightRoll).

Britni Gallello

VP of Product Marketing, Basis Technologies

Britni Gallello is the Vice President of Product Marketing at Basis Technologies. She obtained a Bachelor of Science degree in Marketing from Arizona State and currently resides in Phoenix with her husband and two Miniature Schnauzers. She comes to Basis with over 12 years of agency experience and hands-on adtech management. She has a wide range of client experience and has had the pleasure of working with Fortune 100 & 500 brands such as Darden Restaurants, Aetna, Kroger, Pro-Flowers, Honda, Acura, and Persil ProClean. When she's not soaking up all the knowledge she can about the ever-changing digital world, you'll find her hiking, traveling, or wine tasting.

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