Connected TV (CTV) adoption has skyrocketed over the past few years, giving rise to some new and exciting advertising opportunities that offer digital-like targeting and measurability on the big screen. But the channel also comes with unique adtech and business considerations which differ enormously from those of traditional online video.
So, just what do marketers need to know about CTV, and how can advertisers of all sizes drive success in advanced TV more broadly? In this webinar, Beachfront’s Head of Demand Sales Katie Long and Basis Technologies’ VP of Product Marketing Britni Gallello join host Ryan Manchee to unpack these questions. They provide an overview of the CTV landscape before diving into all the various ways advertisers can harness the channel to their advantage.