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Connected TV

Nov 1 2023

Video Unleashed: The Ultimate Guide to Digital Video Advertising

Discover all the ways you can leverage digital video to create customer journeys that engage and inspire with this comprehensive guide.
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Connected TV Resources

5 Considerations for Cannabis Advertising

Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.

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CTV. vs. OTT: What’s the Difference?

Are CTV and OTT the same? What are the benefits of OTT vs. CTV? Here, we dig into what advertisers need to know.

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US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms

See all the biggest digital advertising trends and takeaways from the 2022 US Midterm Elections in this comprehensive report.

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Connected TV Advertising: Best Practices for Planning, Targeting, and Measuring

Learn how to most effectively plan, target, and measure CTV campaigns in today's fragmented landscape.

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Boosting Sales With Programmatic Video

Basis provided Nue Vodka an awareness strategy designed to help the brand reach its growth goals. The results: 27% higher average daily sales.

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Scout: Justice Department Sues Google, Media Agencies Leverage AI, and More in This Week’s Digest of Top Digital Marketing Content

Looking for the top digital marketing content from the week of 1/20-1/26? We've got it right here.

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Scout: CES Highlights, 2023 Trends to Know, and More in This Week’s Digest of Top Digital Marketing Content 

The Joint Industry Council, emerging tech, and more feature in this week's digest of top digital marketing content.

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2023 Trends for Candidates & Causes Marketers

As political advertisers start building toward the 2024 election cycle, three key trendlines are emerging. Discover them here.

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Read These Articles to Make Sense of Digital Advertising in 2022 (and Get Ahead on 2023)

These 22 think pieces, explainers, and news stories capture the past year in digital marketing, and hint at what's to come in 2023.

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