Connected TV Archives - Page 2 of 13 - Basis Technologies
Resource Center

Connected TV

hand holding a TV remote to select a live CTV program
Aug 13 2025

Capitalizing on the Moment with Live CTV Advertising

As marketers look to make smarter CTV investments, it will be critical to understanding the value of live content, how the ecosystem is evolving, and what it takes to activate effectively.
Read More

Connected TV Resources

Connected TV Advertising: Best Practices for Planning, Targeting, and Measuring

Learn how to most effectively plan, target, and measure CTV campaigns in today's fragmented landscape.

Read More
6 Considerations for Cannabis Advertising

Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.

Read More
What Advertising Leaders Need to Know About the Future of TV and Digital Video

Learn how savvy marketing teams are evolving their digital TV strategies for a consumer base that is video-first and device-agnostic.

Read More
How Advertisers Can Protect Against Fraud and Brand Safety Threats on Connected TV

Learn how advertising teams can harness the full potential of connected TV in a way that protects against ad fraud and brand safety risks.

Read More
Trends and Strategies for Successful Holiday Marketing Campaigns in 2024

Make the most of the 2024 holiday advertising opportunity with these trends, forecasts, and expert insights.

Read More
The Ultimate Guide to Political Advertising in 2024

Get all the latest and greatest tips, tactics, insights, and strategies that are key to ensuring a successful political advertising campaign in 2024.

Read More
Video Unleashed: The Ultimate Guide to Digital Video Advertising

Discover all the ways you can leverage digital video to create customer journeys that engage and inspire with this comprehensive guide.

Read More
The Ultimate Guide to Direct Response Marketing

A deep dive into how digital marketers can utilize direct response marketing to drive conversions and increase brand loyalty.

Read More
Political Connected TV Advertising: Your Guide to This Must-See Opportunity

Does your digital video strategy reach audiences where they view video? Learn the ins and outs of political CTV advertising with this guide.

Read More
chevron-down