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Jan 24 2024

Cookieless Advertising for B2B Marketers

B2B marketing expert Natalie Lowe shares how B2B advertisers can adapt to signal loss and the cookieless future.
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B2B Resources

Adweek NexTech: A Conversation on In-Housing with Arturo Pena, VP of Global Marketing at Cognizant

Centro’s Tyler Kelly speaks with Cognizant's Arturo Pena about the strategies of in-housing and B2B addressability in digital advertising.

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DIAL: Digital Innovations Awesome List (May 2021)

We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!

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How Basis Helped Fathom Retain and Grow Digital Business

Read how Fathom leveraged Basis Technologies' DSP to unite automation with holistic media management and drive real impact for their clients.

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How Basis Became the Foundation of Innovative Ad Agency Subset Media

Discover how Basis Technologies' automated media buying platform unlocked the pathway to peak performance for digital agency Subset Media.

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B2B Companies: Use Retargeting to Find New Clients

Retargeting need not be merely a tactic for B2C companies to reach consumers. Done right, it can be an incredibly ...

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Centro and Adstra’s Cookieless Solution for Advertisers to Reach Audiences

Can advertisers still meet goals in a cookieless future? Centro is ensuring it. Even when third-party cookies are being blocked ...

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Basis by Centro is a Challenger in the 2020 Gartner Magic Quadrant for Ad Tech

Centro has been positioned as a Challenger in the recently released 2020 Gartner Magic Quadrant for Ad Tech. Gartner is ...

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Breakthrough 2020: Creating Experiences

In the Breakthrough 2020 webinar series, Centro features clients who have gotten creative in times of uncertainty. Our guests share ...

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The Value of Account-Based Marketing for B2B Demand Generation

We dissect how an account-based marketing approach can help advertisers target the right personas and distribute to the right verticals.

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