B2B

Centro’s Tyler Kelly speaks with Cognizant's Arturo Pena about the strategies of in-housing and B2B addressability in digital advertising.

We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!

Read how Fathom leveraged Basis Technologies' DSP to unite automation with holistic media management and drive real impact for their clients.

Discover how Basis Technologies' automated media buying platform unlocked the pathway to peak performance for digital agency Subset Media.

Retargeting need not be merely a tactic for B2C companies to reach consumers. Done right, it can be an incredibly ...

Can advertisers still meet goals in a cookieless future? Centro is ensuring it. Even when third-party cookies are being blocked ...

Centro has been positioned as a Challenger in the recently released 2020 Gartner Magic Quadrant for Ad Tech. Gartner is ...

In the Breakthrough 2020 webinar series, Centro features clients who have gotten creative in times of uncertainty. Our guests share ...

We dissect how an account-based marketing approach can help advertisers target the right personas and distribute to the right verticals.