Last week, I experienced advertising magic. Let me paint the picture for you. It all started with a typical meeting with a collective team of experts discussing an upcoming ad campaign. All of the basics were covered including the target market, messaging, budget, reach and frequency as well as the execution logistics. While the team was excited to launch this campaign, it almost seemed too easy and even a bit predictable.
Earlier this month Centro was honored with the title of the #1 Place to Work in Chicago for the second year in a row by Crain’s Chicago Business. We would like to extend our gratitude to Crain’s for their recognition, and congratulations to all of the businesses recognized!
What do digital media planners do? Are they immersed in building creative and strategic approaches? Are they media ninjas focused on hitting an exact target for advertiser success? Where do they spend most of their time? One word: spreadsheets. The comical, yet sadly true snapshot below brings this reality to life.
CHICAGO, IL – April 4, 2011 — Today, Crain’s Chicago Business officially named Centro Chicago’s “#1 Best Place to Work” ...
