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UNFILTERED

Martech & Advertising Podcast

Making Ads Less Hateable

In this episode, Terry Taouss, President of the Acceptable Ads Committee, explores how user experience drives ad standardization.

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Podcast Episodes

How to Build a Digital Marketing Strategy That Lasts

Explore a handful of strategies for generating long term, scalable, and sustainable marketing results amidst uncertainty.

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Are You Ready to Take Programmatic In-House?

Explore the many ways to interpret what programmatic in-housing can entail, discuss who needs to be involved in the decision making, and more

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Keeping Up with Cannabis Advertising

Learn why consumer education should be a priority for cannabis marketers, what first steps they should take before launching a campaign, and more.

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Finding Mentorship in AdTech

ExchangeWire AdTech Personality of the Year Matt Barash chats with Noor Naseer about how to find well-suited mentors, how to make the most of the relationship, and reasons to become a mentor as you grow in your career.

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How to Thrive as a Programmatic Consultant

Helene Parker shares critical professional lessons to engage and retain clients, advice for anyone thinking of starting their own programmatic consultancy, and reflections on the upsides of leaving the traditional nine-to-five.

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Creating Inclusive Workplaces

As marketing and advertising professionals leave their current roles for companies that better serve a diverse array of needs, their ...

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Test Cookieless Targeting...Now!

Angelina Eng, VP of Addressability and Measurement at the IAB, shares her thoughts on the technical maneuvers that advertisers must take on to navigate a rapidly approaching future with far fewer reliable identifiers.

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How to Lead A Digital Agency

Former digital agency president and partner Mitch Joel shares his experience building, running and selling agency Twist Image.

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How to Pitch Digital Innovation

Walter Geer shares how he empowers his team to keep innovation at the forefront of approaching client business.

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About

The digital media world is littered with buzzwords, acronyms, and people hoping their understanding of industry concepts are the same as everyone else’s. AdTech Unfiltered is a podcast that dissects and discusses key concepts and ideas in the ad tech, digital advertising and marketing worlds.

Noor Naseer

Noor Naseer smiling

Tune in, as Basis Technologies' senior director media innovations + technology, Noor Naseer, speaks with industry experts to gain insight into the topics, tactics and technologies that are shaping the future of our digital-first industry. If you would like to be featured on the podcast or have a topic you would love to hear about—contact Noor Naseer via LinkedIn.

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