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Martech & Advertising Podcast

Uncovering Human Insight for Programmatic Success

Albert Thompson of Walton Isaacson explores how buyers can blend automation with human expertise to drive more successful programmatic campaigns.

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Podcast Episodes

Test Cookieless Targeting...Now!

Angelina Eng, VP of Addressability and Measurement at the IAB, shares her thoughts on the technical maneuvers that advertisers must take on to navigate a rapidly approaching future with far fewer reliable identifiers.

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How to Lead A Digital Agency

Former digital agency president and partner Mitch Joel shares his experience building, running and selling agency Twist Image.

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How to Pitch Digital Innovation

Walter Geer shares how he empowers his team to keep innovation at the forefront of approaching client business.

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Considering Cookie Loss & Privacy Law

In this episode, Pavón shares his views on consumer privacy laws and how advertisers should be planning for a cookieless future.

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Is It Time To Bring Programmatic In-House?

Centro's EVP of Media Services and Operations shares how advertisers can approach in-housing, as well as how to best prepare beforehand.

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Committing to Professional Growth

Accomplished tech leader, speaker, and author Jeffery Smith joins the podcast to discuss finding new ways to grow during COVID-19.

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Empower Your Media Buys with eLearning

In this episode, Christine Kim shares why curriculum-based education programs are so important for media buyers who want to stay on top of the tricks of the trade.

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Dealing with Diversity

In this episode, DEI executive and educator Veronica Appleton shares her perspective on addressing DEI in the greater advertising and marketing landscape. 

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Create Cause-Based Campaigns

In this episode, Noor speaks with Jordan Ruden of Craft & Commerce and Amanda Pyron of The Network to learn how organizations can approach mission-driven advertising.

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About

The digital media world is littered with buzzwords, acronyms, and people hoping their understanding of industry concepts are the same as everyone else’s. AdTech Unfiltered is a podcast that dissects and discusses key concepts and ideas in the ad tech, digital advertising and marketing worlds.

Noor Naseer

Noor Naseer smiling

Tune in, as Basis Technologies' senior director media innovations + technology, Noor Naseer, speaks with industry experts to gain insight into the topics, tactics and technologies that are shaping the future of our digital-first industry. If you would like to be featured on the podcast or have a topic you would love to hear about—contact Noor Naseer via LinkedIn.

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