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UNFILTERED

Martech & Advertising Podcast

The CIO's Playbook for Media Investment

Shelby Saville discusses her approach to partner engagement, what drives investment strategies, and how buying teams can adapt to stay ahead.

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Podcast Episodes

Innovate or Die

The word "innovation" gets thrown around a lot in advertising. Despite the desire to think outside the box, advertisers and marketers don’t always walk the walk as well as they talk the talk. How can we prioritize innovation to better serve our clients and our careers?

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How to Stretch Your Digital Media Dollars

Whether your media budget is big or small, it’s always worthwhile to review how efficiently your campaigns are spending media dollars.

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Under the Influence

Influencers have become a lasting fixture of the social media marketing world—but in a loosely regulated space, marketers are wary of jumping into a pool of unknowns.

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Inevitable Automation in Advertising

Digital went from just a sliver of the media mix a decade ago, to a majority of ad spend today. This shift in the advertising industry’s focus can be largely credited to a heightened programmatic mindset, and with that—a pressing expectation for more automated processes in advertising. Centro’s Founder and CEO, Shawn Riegsecker, discusses the impact that automated systems have had on the way advertisers buy media, client expectations around transparency, the advertising job market, and predictions for the future of digital advertising.

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About

The digital media world is littered with buzzwords, acronyms, and people hoping their understanding of industry concepts are the same as everyone else’s. AdTech Unfiltered is a podcast that dissects and discusses key concepts and ideas in the ad tech, digital advertising and marketing worlds.

Noor Naseer

Noor Naseer smiling

Tune in, as Basis Technologies' senior director media innovations + technology, Noor Naseer, speaks with industry experts to gain insight into the topics, tactics and technologies that are shaping the future of our digital-first industry. If you would like to be featured on the podcast or have a topic you would love to hear about—contact Noor Naseer via LinkedIn.

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