AdTech
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Location-based advertising has entered a new era. For years, advertisers focused on leveraging the most granular location data, often ignorant of how it was obtained. Today, however, the landscape has changed. 

Many advertisers prioritize technology or targeting for their media campaigns, over their actual campaign messaging. Too often, marketers obsess over reaching the right audience, without equal consideration for the experiences they’re delivering.

As VP of Business Intelligence for The Basement—Ira Maher oversees media strategy, operations and analytics disciplines, while he focuses on customer experience associated with every account.

In our latest episode, Ira shares how his teams leverage marketing, technology, data, and automation to ensure that ads aren’t merely endured, but rather, experiences worth remembering.

The word "innovation" gets thrown around a lot in advertising. Despite the desire to think outside the box, advertisers and marketers don’t always walk the walk as well as they talk the talk. How can we prioritize innovation to better serve our clients and our careers?

Whether your media budget is big or small, it’s always worthwhile to review how efficiently your campaigns are spending media dollars.

Influencers have become a lasting fixture of the social media marketing world—but in a loosely regulated space, marketers are wary of jumping into a pool of unknowns.

Digital went from just a sliver of the media mix a decade ago, to a majority of ad spend today. This shift in the advertising industry’s focus can be largely credited to a heightened programmatic mindset, and with that—a pressing expectation for more automated processes in advertising. Centro’s Founder and CEO, Shawn Riegsecker, discusses the impact that automated systems have had on the way advertisers buy media, client expectations around transparency, the advertising job market, and predictions for the future of digital advertising.