Today's digital agency landscape is hyper-competitive. With swift shifts in technology, changing privacy laws, the sharp rise of new platforms and competitive disruptors, it’s more challenging than ever to maintain an agency's success.
For perspective on this topic, we speak with former digital agency president and partner Mitch Joel about his experience building, running and selling agency Twist Image (to WPP). Joel shares his thoughts on meeting client expectations, managing talent, assessing revenue models, and more.
Learn how the CMO role is evolving and why brands that embrace this evolution are best positioned to unlock their full potential.
In the span of just three years, AI has gone from experimental novelty to an ever-present behemoth across the advertising ...
Burnout leads to more than just a stressed-out staff: It has a very real, very negative business impact. Here's what marketing leaders can do to prevent it.
