AdTech
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Group Black's Kerel Cooper discusses what marketers can do to support the advancement of the Black media ecosystem.

Learn how to assess if you're well-positioned to leverage a CDP, and explore best practices to help you make the most of this tool.

Explore a handful of strategies for generating long term, scalable, and sustainable marketing results amidst uncertainty.

Explore the many ways to interpret what programmatic in-housing can entail, discuss who needs to be involved in the decision making, and more

Learn why consumer education should be a priority for cannabis marketers, what first steps they should take before launching a campaign, and more.

ExchangeWire AdTech Personality of the Year Matt Barash chats with Noor Naseer about how to find well-suited mentors, how to make the most of the relationship, and reasons to become a mentor as you grow in your career.

Helene Parker shares critical professional lessons to engage and retain clients, advice for anyone thinking of starting their own programmatic consultancy, and reflections on the upsides of leaving the traditional nine-to-five.

As marketing and advertising professionals leave their current roles for companies that better serve a diverse array of needs, their ...

Angelina Eng, VP of Addressability and Measurement at the IAB, shares her thoughts on the technical maneuvers that advertisers must take on to navigate a rapidly approaching future with far fewer reliable identifiers.