Yousef Kattan joins Adtech Unfiltered for a candid conversation about the state of measurement and attribution.
Yousef Kattan joins Adtech Unfiltered for a candid conversation about the state of measurement and attribution.
This conversation with Greg Sherrill offers perspective for anyone looking to simplify their programmatic stack and deliver better outcomes.
Ali Mack, VP of AdTech at Experian, joins the podcast to explore how marketers can stay adaptive in a fragmented identity ecosystem.
Rob Christensen, Global EVP at Vevo, joins the podcast to explore the often-overlooked power of music videos in today’s advertising ecosystem.
Ari Paparo, founder of Marketecture Media, joins host Noor Naseer to discuss his new book and the impact of storytelling in adtech.
Lara Krug, CMO of the Kansas City Chiefs, joins Adtech Unfiltered to break down how the NFL team tackles marketing amid rapid innovation.
Hear why last-touch attribution is outdated, how value exchange must drive data use, and why nerds run the show when it comes to measurement.
Matt Barash explores ad inefficiencies and why rethinking workflow is key to saving time, resources, and driving success.
In this episode, Terry Taouss, President of the Acceptable Ads Committee, explores how user experience drives ad standardization.
Tony Marlow, CMO of LG Ad Solutions, joins host Noor Naseer to unpack the TV trends marketers can't ignore in the CTV-first era.
Tune in, as Basis Technologies' senior director media innovations + technology, Noor Naseer, speaks with industry experts to gain insight into the topics, tactics and technologies that are shaping the future of our digital-first industry. If you would like to be featured on the podcast or have a topic you would love to hear about—contact Noor Naseer via LinkedIn.