Adtech consultant Peter Crofut joins host Noor Naseer to unpack audience discovery and other evolutions in the world of connected TV.
Adtech consultant Peter Crofut joins host Noor Naseer to unpack audience discovery and other evolutions in the world of connected TV.
Hear why last-touch attribution is outdated, how value exchange must drive data use, and why nerds run the show when it comes to measurement.
Matt Barash explores ad inefficiencies and why rethinking workflow is key to saving time, resources, and driving success.
In this episode, Terry Taouss, President of the Acceptable Ads Committee, explores how user experience drives ad standardization.
Tony Marlow, CMO of LG Ad Solutions, joins host Noor Naseer to unpack the TV trends marketers can't ignore in the CTV-first era.
Greg Dolan joins host Noor Naseer to discuss how marketing mix modeling (MMM) is evolving to meet the marketing challenges of today.
In a time when there’s a tech solution for nearly everything, learn why it’s critical to build a strategic foundation before adding new tools.
Author, podcaster, and ad industry visionary Rishad Tobaccowala shares how leaders should be rethinking work in today’s adtech landscape.
U of Digital Founder Shiv Gupta explores how education can help advertisers adapt to rapid industry evolutions.
Albert Thompson of Walton Isaacson explores how buyers can blend automation with human expertise to drive more successful programmatic campaigns.
Tune in, as Basis Technologies' senior director media innovations + technology, Noor Naseer, speaks with industry experts to gain insight into the topics, tactics and technologies that are shaping the future of our digital-first industry. If you would like to be featured on the podcast or have a topic you would love to hear about—contact Noor Naseer via LinkedIn.