Albert Thompson of Walton Isaacson explores how buyers can blend automation with human expertise to drive more successful programmatic campaigns.
Albert Thompson of Walton Isaacson explores how buyers can blend automation with human expertise to drive more successful programmatic campaigns.
Learn what digital and programmatic media buyers should know about digital out-of-home, from misconceptions to big opportunities.
Group Black's Kerel Cooper discusses what marketers can do to support the advancement of the Black media ecosystem.
Learn how to assess if you're well-positioned to leverage a CDP, and explore best practices to help you make the most of this tool.
Explore a handful of strategies for generating long term, scalable, and sustainable marketing results amidst uncertainty.
Explore the many ways to interpret what programmatic in-housing can entail, discuss who needs to be involved in the decision making, and more
Learn why consumer education should be a priority for cannabis marketers, what first steps they should take before launching a campaign, and more.
ExchangeWire AdTech Personality of the Year Matt Barash chats with Noor Naseer about how to find well-suited mentors, how to make the most of the relationship, and reasons to become a mentor as you grow in your career.
Helene Parker shares critical professional lessons to engage and retain clients, advice for anyone thinking of starting their own programmatic consultancy, and reflections on the upsides of leaving the traditional nine-to-five.
As marketing and advertising professionals leave their current roles for companies that better serve a diverse array of needs, their ...
Tune in, as Basis Technologies' senior director media innovations + technology, Noor Naseer, speaks with industry experts to gain insight into the topics, tactics and technologies that are shaping the future of our digital-first industry. If you would like to be featured on the podcast or have a topic you would love to hear about—contact Noor Naseer via LinkedIn.