Learn how the CMO role is evolving, and why brands that embrace this evolution are best positioned to unlock their full potential.
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Staying on top of the tricks of the trade has become increasingly complicated for media buyers. Many factors make it difficult to maintain an updated knowledge base in the industry—from the emphasis on programmatic buying and self-service ad tech solutions, to the ever-changing nature of the advertising landscape.
As the leader of industry-recognized adtech client education program Centro Certified, Christine Kim finds ways to help clients stay on top of it all. In this episode, she shares why curriculum-based education programs are so important for ad tech professionals, how she brought Centro Certified online when COVID-19 hit, and where she sees the program going once social distancing is no longer required.