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Apr 27 2023

The Future of Search Engine Marketing: Our Experts Weigh In 

Three of our top search marketing experts share what paid search advertisers should know about the future of the space.
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Search Resources

SEM for Financial Services: Everything You Need to Know

Do you manage SEM for financial services? Read our in-depth guide on how to improve search engine marketing for the financial services industry.

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Google Responsive Search Ads: How to Automate Ad Copy A/B Testing

Want to automate A/B testing for your Google responsive search ads? Read our blog post to get detailed tips on how to automate your responsive search ads.

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SEO vs PPC: How to Prioritize Your Strategies

Debating using SEO vs PPC? Stop guessing! Employ these tips for getting the best of both worlds using PPC and SEO strategy.

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How to Optimize Your Quality Score for AdWords in 7 Steps

A high Quality Score gives limited budgets the opportunity to outrank high bidders. Here's what you need to know to optimize your AdWords Quality Score.

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How to Optimize Your Geo-Targeting Settings on Your AdWords Campaigns

One of the greatest areas of optimization opportunity involves tweaking the AdWords Geo-Targeting Settings based upon campaign performance.

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Go Beyond the Basics: Advanced Tips and Trends You Can't Ignore in Paid Search

Staying on top of paid search management is a crucial element to campaign success, but it's often complex. Where you ...

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DIAL: Digital Innovations Awesome List (July)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Centro In Action: Thrift Store Chain Scores a 'Great Find' with Centro

An international thrift store chain came to Centro for help building brand awareness, increasing foot and website traffic, and soliciting ...

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Paid Search Q&A

We received a lot of questions during our May 3T webinar. Because we like to keep these bite-sized presentations under ...

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