Resource Center

Search

Photo of a person searching using binoculars
Apr 26 2023

Innovations in Search and Social [April 2023]

Facebook's AI feature, Google's ad transparency, Lemon8, and more feature in this month's list of search and social news.
Read More
1 19 20 21 22 23 208

Search Resources

The Rise of Automated PPC Bidding

If you’re still doing manual bidding, you’re doing it all wrong. Automated PPC bidding removes the heavy lifting and guesswork from online advertising.

Read More
The Website Redesign Guide for Search Engine Marketers

Worried your website redesign will reduce traffic? Learn how to survive a website redesign with your SEO and PPC intact with our SEM website redesign guide!

Read More
How to Launch Successful SEM Campaigns for Higher Education

Take an in-depth look at 10 tactics designed to help super-charge SEM campaigns for higher education advertising.

Read More
DIAL: Digital Innovations Awesome List (September 2018)

Keeping up with the trade pubs and latest trends in the ad tech world can be tough and time-consuming. We ...

Read More
Leveraging Google's New Ad Strength Tool to Maximize Your Campaign Performance

Tired of playing guessing games about which ad will provide better results? Google Ads has your back. Click to learn more about ad strength!

Read More
Keyword Research Beyond the Basics: 16 Ways to Find New Terms

If you’re looking for new terms that can form the basis of your PPC campaigns, check out these 16 keyword research tactics.

Read More
How to Discover Your Competitors' SEM Strategies and Tactics

Having trouble beating your competitors' rankings in search results? Learn what SEM strategies they're using with this handy playbook!

Read More
Facebook Ads Targeting: What Recent Changes to Facebook’s Ad Platform Mean for Your Ad and SEM Strategy

Facebook is changing its ad platform to account for new data privacy measures. Find out what this means for your company's Facebook ads.

Read More
SEM for Financial Services: Everything You Need to Know

Do you manage SEM for financial services? Read our in-depth guide on how to improve search engine marketing for the financial services industry.

Read More
chevron-down