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May 31 2023

Innovations in Search and Social [May 2023]

Google’s new SGE, Twitter’s new CEO, TikTok’s new tools, and more feature in this month's list of search and social news.
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Search Resources

Bid Optimization Opportunities You May Be Missing

They say that the game of chess takes an hour to learn and a lifetime to master. The same goes ...

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Amazon Advertising or Google Ads: What’s Right for Your PPC Strategy?

Amazon advertising, Google ads: which is best for your marketing budget and strategy? We weigh the benefits of both.

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Top 13 Ways to Improve Your PPC Advertising ROI

PPC advertising, when managed well, can be one of the most cost-effective tools for reaching your audience. For one, it’s ...

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The Rise of Automated PPC Bidding

If you’re still doing manual bidding, you’re doing it all wrong. Automated PPC bidding removes the heavy lifting and guesswork from online advertising.

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The Website Redesign Guide for Search Engine Marketers

Worried your website redesign will reduce traffic? Learn how to survive a website redesign with your SEO and PPC intact with our SEM website redesign guide!

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How to Launch Successful SEM Campaigns for Higher Education

Take an in-depth look at 10 tactics designed to help super-charge SEM campaigns for higher education advertising.

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DIAL: Digital Innovations Awesome List (September 2018)

Keeping up with the trade pubs and latest trends in the ad tech world can be tough and time-consuming. We ...

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Leveraging Google's New Ad Strength Tool to Maximize Your Campaign Performance

Tired of playing guessing games about which ad will provide better results? Google Ads has your back. Click to learn more about ad strength!

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Keyword Research Beyond the Basics: 16 Ways to Find New Terms

If you’re looking for new terms that can form the basis of your PPC campaigns, check out these 16 keyword research tactics.

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