You know that automated platforms attempt to make SEM account maintenance easy—but your PPC campaign work doesn’t stop there.
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You know that automated platforms attempt to make SEM account maintenance easy—but your PPC campaign work doesn’t stop there.
We outline five handy tips you should keep in mind as you prepare and execute your Thanksgiving PPC campaigns.
‘Tis the season… to be advertising! HO HO HO! Thanksgiving is practically here, Black Friday is right around the corner, ...
We let you in on 10 keyword tricks of the trade to help your PPC ads perform better, more efficiently, and get seen by the right prospects.
How have technologies like machine learning transformed the digital advertising industry? Learn how ML is propelling the evolution of digital advertising.
Five ways that big data has turned digital marketing on its head, opening up new opportunities for marketers and their customers.
Ad blockers can have a major impact on your PPC growth potential, but it doesn't have to. In fact, it could be an opportunity.
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming—so ...
PPC programs often suffer from keyword cannibalization that lowers ROI, increases CPC and reduces conversions. Learn 4 handy ways to avoid keyword cannibalization.