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Aug 30 2023

Innovations in Search and Social [August 2023]

Twitter’s name change, Google’s new ad features, TikTok’s commerce, and more feature in this month's list of search and social news.
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Search Resources

7 Bing PPC Secrets That Expand SEM Beyond Google

For digital marketers, Bing PPC opportunities grow every year—especially targeting shoppers who are willing to spend more than the average searcher.

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8 Ways to Improve PPC Campaign Management

Here are eight ways to execute PPC campaign management so you can see your ROI - and profits - blossom and thrive.

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What is PPC? A Guide to PPC Basics

Everything you need to understand what PPC is, how it works, and how to leverage it effectively to boost profits, reach targets, and take your digital advertising campaigns to new levels.

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Simplify Your PPC Campaigns: How to Focus on Efficiency in SEM Account Maintenance

You know that automated platforms attempt to make SEM account maintenance easy—but your PPC campaign work doesn’t stop there.

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5 Tips For Your Thanksgiving PPC Campaigns

We outline five handy tips you should keep in mind as you prepare and execute your Thanksgiving PPC campaigns.

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Holiday Advertising Trends 2018 [Infographic]

‘Tis the season… to be advertising! HO HO HO! Thanksgiving is practically here, Black Friday is right around the corner, ...

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10 Steps to a Higher-Performing Keyword List

We let you in on 10 keyword tricks of the trade to help your PPC ads perform better, more efficiently, and get seen by the right prospects.

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How ML Will Transform the Advertising Industry

How have technologies like machine learning transformed the digital advertising industry? Learn how ML is propelling the evolution of digital advertising.

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Five Ways Big Data is Changing Digital Marketing

Five ways that big data has turned digital marketing on its head, opening up new opportunities for marketers and their customers.

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