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Through a binocular lens, representation of artificial intelligence
May 11 2023

Scout: How AI Will Change SEM, Advertising During Pride Month, and More

Advertising's carbon footprint, the influence of podcast hosts, and more feature in this week's digest of top digital marketing content.
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5 Tips For Your Thanksgiving PPC Campaigns

We outline five handy tips you should keep in mind as you prepare and execute your Thanksgiving PPC campaigns.

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Holiday Advertising Trends 2018 [Infographic]

‘Tis the season… to be advertising! HO HO HO! Thanksgiving is practically here, Black Friday is right around the corner, ...

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10 Steps to a Higher-Performing Keyword List

We let you in on 10 keyword tricks of the trade to help your PPC ads perform better, more efficiently, and get seen by the right prospects.

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How ML Will Transform the Advertising Industry

How have technologies like machine learning transformed the digital advertising industry? Learn how ML is propelling the evolution of digital advertising.

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Five Ways Big Data is Changing Digital Marketing

Five ways that big data has turned digital marketing on its head, opening up new opportunities for marketers and their customers.

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How to Grow Your PPC Revenue Despite the Rise of Ad Blockers

Ad blockers can have a major impact on your PPC growth potential, but it doesn't have to. In fact, it could be an opportunity.

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DIAL: Digital Innovations Awesome List (November 2018)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming—so ...

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How to Solve PPC Keyword Cannibalization

PPC programs often suffer from keyword cannibalization that lowers ROI, increases CPC and reduces conversions. Learn 4 handy ways to avoid keyword cannibalization.

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The Hidden Power of Intent Data: Harnessing What the Human Eye Can’t See

Are you garnering the most value from intent data? We let you in on how to harness the potential of intent data to capture new and unique customer insights.

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