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Jun 30 2023

Innovations in Search and Social [June 2023]

Reddit protests, Google's AI ads, Meta's performance tools, and more feature in this month's list of search and social news.
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Search Resources

Ask the Expert: What will happen in digital media in 2019?

‘Ask the Expert’ is a blog series that breaks down the complicated tools, tech, and trends you’ve been hearing about ...

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Our Top 9 PPC Predictions for 2019

Wondering which PPC trends, technologies and opportunities to watch for in the new year? We share our Top 9 PPC predictions for 2019.

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Why Automation is Key to Your SEM Success

How does automation impact advertising? How does it work and what are the benefits? We take an in-depth look.

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How to Optimize Digital Advertising to Improve the Customer Experience

From appealing to emotions to discovering new ways to target audiences, we explore five ways you can optimize the customer experience.

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How to Leverage Google Maps to Supercharge Online Advertising

Trying to learn how to advertise on Google Maps? Want enhance your digital advertising strategy? Learn everything you need to know!

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How Google's Exact Match Keywords Update Will Impact PPC

We outline the benefits - and potential drawbacks - of Google's expansion to exact match keywords for your PPC program.

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Why Predictive Advertising is the Future of Digital Marketing

Prepare your campaigns for the future with predictive advertising technologies that target audiences, optimize ad spend and predict consumer behavior.

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7 Bing PPC Secrets That Expand SEM Beyond Google

For digital marketers, Bing PPC opportunities grow every year—especially targeting shoppers who are willing to spend more than the average searcher.

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8 Ways to Improve PPC Campaign Management

Here are eight ways to execute PPC campaign management so you can see your ROI - and profits - blossom and thrive.

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