The rise of AI search is resulting in three key shifts that marketers must understand to invest effectively in paid search.

An international thrift store chain came to Centro for help building brand awareness, increasing foot and website traffic, and soliciting donations. The store decided to launch a test campaign to see which digital partner could help them achieve the most efficient cost-per-acquisition.
Centro's audience buying solution was the clear winner and delivered the following results:
To read more about our campaign strategy, read our case study.