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Feb 6 2026

What Does the Zero-Click Customer Journey Mean for Advertisers?

Zero-click search is accelerating. Learn how advertisers should rethink attribution, search performance, and cross-channel strategy.
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Search Resources

Innovations in Search and Social [June 2023]

Reddit protests, Google's AI ads, Meta's performance tools, and more feature in this month's list of search and social news.

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15 Best Practices for Higher CTA Conversions

For your prospects, the CTA is the first thing they read and last thing they remember about your ad copy. Here are 15 tips for better CTAs.

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Innovations in Search and Social [May 2023]

Google’s new SGE, Twitter’s new CEO, TikTok’s new tools, and more feature in this month's list of search and social news.

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Who the Digital Advertising Channels Would Be at a Holiday Cookout

What kind of person would each digital advertising channel be at a cookout? We've done the research, and are here to share our findings.

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Scout: How AI Will Change SEM, Advertising During Pride Month, and More

Advertising's carbon footprint, the influence of podcast hosts, and more feature in this week's digest of top digital marketing content.

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The Future of Search Engine Marketing: Our Experts Weigh In 

Three of our top search marketing experts share what paid search advertisers should know about the future of the space.

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Innovations in Search and Social [April 2023]

Facebook's AI feature, Google's ad transparency, Lemon8, and more feature in this month's list of search and social news.

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Innovations in Search and Social [March 2023]

TikTok's potential ban, IG's new ads, AI news, and more feature in this month's list of search and social news and resources.

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Innovations in Search and Social [February 2023]

Twitter's cannabis ad policy, doubling down on AI, and more feature in this month's list of search and social news and resources.

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