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Mar 28 2024

AI and the Future of Search Engine Marketing

Explore how AI may shape the future of search engine marketing, and what advertising leaders can do now to prepare for those changes.
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Search Resources

Innovations in Search and Social [September 2023]

Holiday shopping insights, new social ad tools, YouTube trends, and more feature in this month’s list of search and social news.

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Innovations in Search and Social [August 2023]

Twitter’s name change, Google’s new ad features, TikTok’s commerce, and more feature in this month's list of search and social news.

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Innovations in Search and Social [July 2023]

Threads' rapid growth, Google's new ad tools, YouTube's revenue, and more feature in this month's list of search and social news.

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Top Trends and Strategies for Successful Holiday Marketing Campaigns

Start planning for a cheerful holiday marketing season with these trends, forecasts, and expert media tips, all wrapped up for you!

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Innovations in Search and Social [June 2023]

Reddit protests, Google's AI ads, Meta's performance tools, and more feature in this month's list of search and social news.

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15 Best Practices for Higher CTA Conversions

For your prospects, the CTA is the first thing they read and last thing they remember about your ad copy. Here are 15 tips for better CTAs.

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Innovations in Search and Social [May 2023]

Google’s new SGE, Twitter’s new CEO, TikTok’s new tools, and more feature in this month's list of search and social news.

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Who the Digital Advertising Channels Would Be at a Holiday Cookout

What kind of person would each digital advertising channel be at a cookout? We've done the research, and are here to share our findings.

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Scout: How AI Will Change SEM, Advertising During Pride Month, and More

Advertising's carbon footprint, the influence of podcast hosts, and more feature in this week's digest of top digital marketing content.

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