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May 30 2025

Innovations in Search and Social Advertising

Our media experts provide context and analyses on the latest search and social news in this monthly roundup.
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Search Resources

Innovations in Search & Social [April 2022]

NFTs on Instagram, TikTok search ads, and more feature in this month's list of search and social news, trends, and resources.

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Innovations in Search & Social [March 2022]

What's new in the realms of paid search and social media? Basis' Senior Vice President of Paid Search and Social has compiled all the latest news, trends, and resources below for easy access.

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Innovations in Search & Social [February 2022]

What's new in the realms of paid search and social media? Basis' Senior Vice President of Paid Search and Social has compiled all the latest news, trends, and resources below for easy access.

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Gartner Magic Quadrant for Ad Tech Positions Basis Technologies as a Challenger

Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released 2021 Gartner Magic Quadrant for Ad ...

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Reaching People When it Matters Most to Drive Donations

Explore how Basis Technologies empowered a non-profit organization with a search strategy that connected ads with a highly targeted audience.

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The Pitfalls of Stitching Data Together Manually

From inconsistency risks to scalability issues, we outline six of the main challenges manual data integration efforts pose for businesses.

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What's the Difference Between Native Advertising and Sponsored Content?

What is Native Advertising? Native advertising is a type of paid advertisement that is designed to match the look, feel, ...

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NRG Energy Exceeds Cost Per Lead Benchmarks by 40% with Basis

When NRG Energy was looking for a new agency to level-up their digital media efforts, only one satisfied all requirements—Basis Technologies.

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A Cohesive Digital Strategy Leads to an Impressive ROAS

A woman’s wellness company wanted an expert partner to help develop a strong digital media strategy—enter Basis Technologies.

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