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Jan 17 2024

Innovations in Search and Social Advertising: December 2023/January 2024

Google’s cookie phaseout, TikTok measurement updates, Meta’s election plans and more lead this month’s search and social news of note.
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Search Resources

Gartner Magic Quadrant for Ad Tech Positions Basis Technologies as a Challenger

Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released 2021 Gartner Magic Quadrant for Ad ...

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Reaching People When it Matters Most to Drive Donations

Explore how Basis Technologies empowered a non-profit organization with a search strategy that connected ads with a highly targeted audience.

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The Pitfalls of Stitching Data Together Manually

From inconsistency risks to scalability issues, we outline six of the main challenges manual data integration efforts pose for businesses.

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What's the Difference Between Native Advertising and Sponsored Content?

What is Native Advertising? Native advertising is a type of paid advertisement that is designed to match the look, feel, ...

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NRG Energy Exceeds Cost Per Lead Benchmarks by 40% with Basis

When NRG Energy was looking for a new agency to level-up their digital media efforts, only one satisfied all requirements—Basis Technologies.

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A Cohesive Digital Strategy Leads to an Impressive ROAS

A woman’s wellness company wanted an expert partner to help develop a strong digital media strategy—enter Basis Technologies.

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7 Tips for Creating an Effective KPI Report

We outline seven tips that you can implement to ensure you are creating effective KPI reports from the very beginning.

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Prep Your DSP, Social, and Search Campaigns for iOS 14 and Third-Party Cookie Loss

Here's everything you can do to prepare your DSP, Social, and Search Campaigns for the loss of third-party cookies.

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Digital Strategies for Nonprofit Marketers

It doesn’t take much more than opening your mailbox to recognize that, traditionally, much of a nonprofit’s marketing spend goes toward snail mail donor appeals. But there are major opportunities for nonprofits in the digital space, too. Take a look at some of the key elements of successful nonprofit digital strategies.

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