Managing marketing campaigns has never been so complex. We look at how omni-channel advertising platforms simplify the process.
Managing marketing campaigns has never been so complex. We look at how omni-channel advertising platforms simplify the process.
What's new in the realms of paid search and social media? Basis' Senior Vice President of Paid Search and Social has compiled all the latest news, trends, and resources below for easy access.
Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released 2021 Gartner Magic Quadrant for Ad ...
Explore how Basis Technologies empowered a non-profit organization with a search strategy that connected ads with a highly targeted audience.
From inconsistency risks to scalability issues, we outline six of the main challenges manual data integration efforts pose for businesses.
What is Native Advertising? Native advertising is a type of paid advertisement that is designed to match the look, feel, ...
When NRG Energy was looking for a new agency to level-up their digital media efforts, only one satisfied all requirements—Basis Technologies.
A woman’s wellness company wanted an expert partner to help develop a strong digital media strategy—enter Basis Technologies.
We outline seven tips that you can implement to ensure you are creating effective KPI reports from the very beginning.