Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Five questions that reveal whether an agency partner fits 2026's demands.
Advertising is emerging in AI environments. Learn key platforms, challenges, and how marketers can prepare now.
Managing marketing campaigns has never been so complex. We look at how omni-channel advertising platforms simplify the process.
Basis experts share examples of how they're leveraging AI, from understanding audience sentiment to determining radius targeting.
Introduction: Strategies, Channels, and Insights for the 2026 US Midterm Elections Political advertising has never been a simple undertaking. It ...
Explore how AI is transforming search engine marketing, what the future of search might look like, and how leaders can adapt and prepare.
Explore key use cases for AI in media strategy as well as recommendations for successful implementation of the technology.
To prepare for an agentic AI-powered future, marketers must understand how the technology is poised to change the industry.
Zero-click search is accelerating. Learn how advertisers should rethink attribution, search performance, and cross-channel strategy.
Marketers face a pivotal choice in 2026: to frame their use of AI around driving business growth, or around cutting costs.
