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Marketing & Digital Advertising Blog

A fusion of Basis Technologies' stories, best practices, and ad tech industry happenings.

Scout: The Magic of Tech, Lessons on Engaging with Diverse Creators, and More

Travel marketing challenges, ad spend updates, and more feature in this week's roundup of top digital marketing content.

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Blog Posts

Scout: How AI Will Change SEM, Advertising During Pride Month, and More

Advertising's carbon footprint, the influence of podcast hosts, and more feature in this week's digest of top digital marketing content.

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Artificial Intelligence and the Future of Search Engine Marketing

Explore how AI may shape the future of search engine marketing, and what marketers can do now to prepare for those changes.

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Scout: AI Warnings, Upfronts Updates, and More in This Week’s Digest of Top Digital Marketing Content

Ad spend insights, search engine marketing strategies, and more feature in this week's digest of top digital marketing content.

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The Future of Search Engine Marketing: Our Experts Weigh In 

Three of our top search marketing experts share what paid search advertisers should know about the future of the space.

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Innovations in Search and Social [April 2023]

Facebook's AI feature, Google's ad transparency, Lemon8, and more feature in this month's list of search and social news.

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What Is Digital Out-of-Home Advertising?

Digital out-of-home advertising (or DOOH advertising) is a unique and agile way to reach consumers. Find out what it is and why it's important.

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Scout: Google’s AI Sprint, Considerations for Cannabis Advertisers, and More 

Nielsen's reaccreditation, diversity in publisher workforces, and more feature in this week's digest of top digital marketing content.

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5 Considerations for Cannabis Advertising

Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.

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4 Things to Know About Podcast Advertising in 2023

What should advertisers know about the uses of podcast advertising for reaching consumers? Read this to find out.

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