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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Everything We Published on AI This Year

From trends to tactics, these AI resources will help marketers and advertisers unlock the full potential of this transformative technology.

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Blog Posts

Connected TV Advertising: Best Practices for Planning, Targeting, and Measuring

Learn how to most effectively plan, target, and measure CTV campaigns in today's fragmented landscape.

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6 Considerations for Cannabis Advertising

Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.

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The Future of Advertising Agencies: How Leaders Can Learn and Evolve

Five industry veterans share their insights on what agency leaders need to know about this moment, and how to lead towards positive change.

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3 Considerations for Retail Marketers Headed into 2025

How can retail marketing teams adapt to consumer preferences and evolving technologies to make the most of their ad spending in the new year?

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Putting AI to Work: Advertising's Next Big Opportunity

AI has the potential to deliver unparalleled data-driven insights that transform marketing strategies. But achieving this potential requires more than just adoption—it demands a disciplined, strategic approach.

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The Power of Sound: Digital Audio Advertising by the Numbers

The emergence of digital audio as a mainstay in media plans is a top digital advertising trend to watch. Learn why here.

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What Can Advertisers Do About Misinformation and Hate Speech on Social Media?

With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands and prompt change?

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What Advertising Leaders Need to Know About the Future of TV and Digital Video

Learn how savvy marketing teams are evolving their digital TV strategies for a consumer base that is video-first and device-agnostic.

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How New Regulations Are Reshaping Social Media Advertising

Learn about the recent uptick in social media regulations and how it could impact social media advertising in the years ahead.

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