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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.

Possible 2024: The AI Revolution in Marketing Has Officially Begun

Take a look at some of the top marketing and advertising insights to come out of Possible 2024 in Miami Beach.

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Blog Posts

Why Contextual Targeting in Digital Advertising Is Here to Stay

What is contextual targeting, how does it work, and why is it such an essential solution for today’s digital advertiser?

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Everything You Need to Know About Advertising on Reddit

Learn what Reddit is, what it offers advertisers, and how to make the most of its advertising opportunity.

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How Financial Services Advertisers Can Unlock Consumer Banking Growth

Learn how banking customers’ needs, goals, and media preferences can inform effective retention and acquisition campaigns.

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The Ultimate Guide to Political Advertising in 2024

Get all the latest and greatest tips, tactics, insights, and strategies that are key to ensuring a successful political advertising campaign in 2024.

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Meta Is Stifling Political Content On Instagram And Threads. What Does It Mean For Advertisers?

Explore Meta's new political content policy and learn how it could impact advertisers.

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Everything You Need to Know About Collecting and Storing First-Party Data for Cookieless Targeting and Attribution

In a cookieless world, first-party data is key. Here's everything that goes into a strategy that's both effective and privacy-compliant.

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How B2B Marketers Can Adapt to Industry Changes

As B2B buyers evolve, so does their buying process. Learn how B2B marketers can evaluate and refresh their strategies to meet changing needs.

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Digital Audio Advertising in 2024

What's the state of digital audio advertising in 2024? Learn the latest stats on the channel and how marketers can harness its power this year.

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Advertising’s Biggest Day: A Look Back at Super Bowl LVIII

Advertisers spent $7 million on a 30 second Super Bowl spot in 2024. What makes the game so valuable to brands, and which ads were most memorable this year?

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