Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
The rise of AI search is resulting in three key shifts that marketers must understand to invest effectively in paid search.
Explore how AI is transforming search engine marketing, what the future of search might look like, and how leaders can adapt and prepare.
Explore key use cases for AI in media strategy as well as recommendations for successful implementation of the technology.
To prepare for an agentic AI-powered future, marketers must understand how the technology is poised to change the industry.
Zero-click search is accelerating. Learn how advertisers should rethink attribution, search performance, and cross-channel strategy.
For advertisers building video strategies this year, understanding the nuances of the quickly-changing streaming TV landscape is critical.
Marketers face a pivotal choice in 2026: to frame their use of AI around driving business growth, or around cutting costs.
Explore why ad curation is gaining traction in 2026 as marketers demand control, efficiency, and brand-safe environments.
To succeed amidst fragmentation, marketers must develop strategies for holistically measuring performance in both the short- and long-term.
The key programmatic advertising shifts for 2026, covering AI, media quality, commerce media complexity, CTV, and changing discovery paths.
