We explore what native advertising is, what it looks like, how it drives performance, and what the future holds for the medium.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
We explore what native advertising is, what it looks like, how it drives performance, and what the future holds for the medium.
Explore how advertisers can assess whether social and environmental advocacy makes sense for their brands, and how they can get it right.
If passed into law, the APRA would establish the first national data privacy framework in the US. How could this new legislation impact digital advertising?
Explore why social and emotional skills like empathy and emotional intelligence form the foundation of a high performing team.
Inefficiency is a critical challenge for advertising agency leaders today. Learn how tackling it directly can position teams for long-term growth and success.
It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
By unifying brand and performance marketing efforts, marketers can maximize ROI and foster connections that last.
Learn what automotive advertisers can do to capitalize on pent-up consumer demand as the landscape stabilizes in 2024.
Regulations surrounding generative AI are evolving rapidly. Explore the latest laws and guidance, as well as their potential implications for digital advertising teams.
Explore how nonpolitical brands can make the most of their spend amidst high demand, localized inventory scarcity, and brand safety threats.