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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Digital Advertising Regulation in 2025: What Marketers Need to Know

It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?

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Blog Posts

Cookieless Advertising for Financial Services Marketers

Financial services marketing expert Julia Hewitt shares how finserv advertisers can adapt to signal loss and the cookieless future.

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Cookieless Advertising for Education Marketers

Education marketing expert Sydney Warden shares how advertisers at colleges and universities can adapt to signal loss.

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Cookieless Advertising for CPG Marketers

CPG marketing expert Vanessa Allen shares how CPG advertisers can adapt to signal loss and the cookieless future.

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Cookieless Advertising for Cannabis Marketers

Cannabis marketing expert Jane Frye shares how cannabis advertisers can adapt to signal loss and the cookieless future.

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Cookieless Advertising for B2B Marketers

B2B marketing expert Natalie Lowe shares how B2B advertisers can adapt to signal loss and the cookieless future.

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Cookieless Advertising for Automotive Advertisers

Automotive marketing expert Jim Zabel shares how automotive advertisers can adapt to signal loss and the cookieless future.

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3 Digital Marketing Predictions for 2025

See how overcoming fragmentation, unlocking transparency, and controlling data can be the keys to marketing success in 2025.

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2025 Programmatic Advertising Trends to Know

To help digital advertisers maximize their programmatic campaigns, we dig into key trends that will shape the landscape in 2025.

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Everything We Published on AI This Year

From trends to tactics, these AI resources will help marketers and advertisers unlock the full potential of this transformative technology.

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