For brands in sectors like finance, healthcare, and B2B, influencer marketing presents an opportunity to claim an early adopter advantage.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
For brands in sectors like finance, healthcare, and B2B, influencer marketing presents an opportunity to claim an early adopter advantage.
Learn how advertisers can avoid AI slop to protect brand safety, improve accuracy, and safeguard ROI.
In business, it’s rare to find a single solution that solves multiple problems at once. But when it comes to ...
Explore why ad curation is gaining traction in 2025 as marketers demand control, efficiency, and brand-safe environments.
As platforms increasingly blur the line between browsing and buying, the holiday marketing funnel is growing more condensed.
Discover how marketers can drive results in the 2025 holiday season by prioritizing value, trust, and strategic timing.
A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.
Fragmented data is a key challenge for today's advertisers. Learn how data consolidation drives smarter campaigns and clearer ROI.
Six considerations for marketing leaders strategizing around their brand and performance media investments amidst economic volatility.
There’s a big disconnect between how advertisers and consumers view AI in advertising. See how teams can balance the tech’s potential with consumer trust.