Blog Archives - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Maximizing Programmatic CTV in 2025

Programmatic CTV is reshaping TV advertising. See how advertisers can make the most of this channel in 2025 — and beyond.

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Blog Posts

AI and the Future of Search Engine Marketing

Explore how AI is transforming search engine marketing, what the future of search might look like, and how leaders can adapt and prepare.

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Executive Summary: 2025 Advertising Agency Report

An overview of some of the key findings, challenges, and opportunities uncovered in Basis' 2025 Advertising Agency Report.

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Why Unlocking Efficiency is the Key to Agency Success

Inefficiency is driving agency complexity in 2025. See how advertising leaders can tackle it to alleviate some of their biggest problems.

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Tariffs, Cutbacks, and Economic Volatility: 5 Ways Advertising Leaders Can Stay Ahead in 2025

Basis experts outline five recommendations to help marketing and advertising leaders navigate economic uncertainty.

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In a Privacy-First World, Is Community-Based Marketing the Key?

Learn why marketers are embracing community-driven strategies to navigate signal loss and privacy regulations while maintaining meaningful connections.

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Navigating the Consumer Trust Crisis: What Brands Need to Know

Explore how authenticity, consistency, data privacy, and brand safety are key to earning consumer trust amidst a culture of grievance.

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Tackling Advertising in the Misinformation Age | Noor Naseer’s Presentation at SXSW 2025

How can advertisers tackle advertising in the misinformation age? Find out in this on-demand video of Noor Naseer's session at SXSW 2025.

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Navigating Misinformation and AI in 2025: Essential Resources for Advertisers

Misinformation and AI are dramatically impacting the digital advertising landscape. What do advertisers need to know to navigate these forces?

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2024 US Elections Digital Advertising Trends: CTV Drives Programmatic Ad Spending

Learn about the digital advertising trends that dominated the 2024 US elections, and what trends will shape the space in the years to come.

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