Discover key strategies for CMOs to secure C-suite buy-in during economic turbulence by proving marketing’s revenue impact and building trust.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Discover key strategies for CMOs to secure C-suite buy-in during economic turbulence by proving marketing’s revenue impact and building trust.
With budgets under scrutiny, Basis’ CMO outlines how marketing leaders can build trust and secure buy-in during turbulence.
The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted.
Through a collection of curated stats, we explore how and why TikTok continues to be the talk of the digital advertising town.
Discover how AI slop threatens ad performance and brand safety, creating costly risks for marketers facing tighter budgets.
As marketers look to make smarter CTV investments, it will be critical to understanding the value of live content, how the ecosystem is evolving, and what it takes to activate effectively.
Learn how advertisers can avoid AI slop to protect brand safety, improve accuracy, and safeguard ROI.
In business, it’s rare to find a single solution that solves multiple problems at once. But when it comes to ...
Explore why ad curation is gaining traction in 2025 as marketers demand control, efficiency, and brand-safe environments.
As platforms increasingly blur the line between browsing and buying, the holiday marketing funnel is growing more condensed.