Marketers face a pivotal choice in 2026: to frame their use of AI around driving business growth, or around cutting costs.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Marketers face a pivotal choice in 2026: to frame their use of AI around driving business growth, or around cutting costs.
Last week, I attended the MRCC (Media Research Club of Chicago) “State of Media Today” seminar. I had the opportunity to network with many digital research experts. One interesting conversation that I had was with a former Media Director who excitedly told me she switched her career after working more than 10 years at an advertising agency. She was very candid about challenges she faced in regards to increased pressure and stress, limited resources (she was often a team of 1), higher client expectations and unbelievably large workloads. Simply put, she said, “I got burnt out.”
Read the Entire Story on paidContent
Read the Entire Story on ClickZ
Read the Entire Story on BIA Kelsey
Read the Entire Story on San Francisco Business Times