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CHICAGO, IL – October 10, 2011 — Today, media technology company Centro announced that its ad network Spectrum has been named in DoubleVerify’s 1H 2011 Trust Index as one of the top ten most brand safe and compliant networks. Spectrum is composed of the most visible, trusted and respected properties on the Internet to eliminate advertiser concerns over quality, control and transparency and delivers an audience of the most affluent, educated, and upscale consumers in today’s
“We are pleased to be recognized for our efforts in building the highest quality and most trusted ad exchange in the industry,” said Shawn Riegsecker, founder and president of Centro. “The recognition of Spectrum by DoubleVerify reinforces our dedication to our clients to safeguard their brand while
conforming to the most stringent compliance policies in the industry.”
The third of its kind, the DoubleVerify 1H 2011 Trust Index found a significant reduction of non-compliance among the industry’s best-performing ad networks and platforms. The findings illustrate that advertisers and networks are continuing to standardize their brand protection and compliance practices, ensuring their online media spend brings the highest return on investment. The Trust Index examined the industry’s overall progress against non-compliance. In analyzing how non-compliance on specific campaigns changed over time, DoubleVerify saw that advertisers who monitored, remediated and blocked non-compliant impressions witnessed a 53 percent decrease in inappropriate content and an 86 percent decrease in internationally targeted traffic (up from 77 percent in 2H 2010).
“The Trust Index has emerged as the industry standard for measuring advertising compliance and is a strong indicator of the positive impact media verification has had in online ad campaigns. Over the past 18 months, we’ve seen the continual decrease in the incidence rate of non-compliance when verification is applied,” said Oren Netzer, CEO of DoubleVerify. “Advertisers, networks and platforms that actively and consistently use verification on all of their campaigns and inventory are experiencing vast improvements in brand protection. This further indicates that online advertising needs to integrate verification on a long-term basis so that trust is permeated throughout the ecosystem.”
To learn more about Centro and the DoubleVerify 1H 2011 Trust Index, please visit DoubleVerify.
Centro (centro.net) partners with advertising agencies to improve their campaign performance and digital media teams’ productivity in order to better manage costs and maximize profitability. Centro is the only provider that offers both managed services and cloud software options to simplify and streamline the full campaign life cycle to meet the unique requirements of every agency. Since 2001, Centro’s media logistics specialists have successfully planned and executed more than 22,000 local and national campaigns across all digital display platforms and ad media types. Headquartered in Chicago with 32 offices nationwide, Centro’s success and commitment to culture has led to many accolades, including #1 on Crain’s Best Places to Work in Chicago in 2011, 2012 and 2013.