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Marketing & Digital Advertising Thought Leadership Blog

Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.
Jun 18 2026
Marketing Measurement and Attribution: How to Drive and Demonstrate Advertising Effectiveness in a Fragmented Media Landscape

To succeed amidst fragmentation, marketers must develop strategies for holistically measuring performance in both the short- and long-term.

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Blog Posts
Jan 5 2011
Blog
Centro Raises $22.5 Million to Push its Online Media Buying Software

Read the Entire Story on paidContent 

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Jan 5 2011
Blog
It's Raining Funds: Turn, Centro, 33Across, Dachis Take Cash

Read the Entire Story on ClickZ

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Jan 4 2011
Blog
Got Funds? Centro Grabs $22.5 Million

Read the Entire Story on adotas 

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Jan 4 2011
Blog
Centro Gets $22.5 Million; Sees Big Growth in Regional Display

Read the Entire Story on BIA Kelsey

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Jan 4 2011
Blog
Centro Raises $22.5 Million from FTV Capital

Read the Entire Story on San Francisco Business Times

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